HABIB Celebrates Heritage This Raya With Rantaian Kasih Di Aidilfitri 2024

HABIB, Malaysian premier jeweller, continues its legacy by honouring Malaysia’s cultural heritage. Celebrating this year’s theme of Anyaman, HABIB once again illuminates the significance of strong familial bonds in conjunction with its annual Raya campaign known as “Rantaian Kasih” or the ties that bind. HABIB welcomes all to HABIB showrooms across Malaysia to explore the latest collections in celebration of the upcoming Raya festivities.

Today, at The St. Regis Kuala Lumpur, HABIB held a preview event for the Rantaian Kasih 2024 Campaign, graced by invited guests, members of the media, and local celebrities. The event commenced with an opening speech by the Executive Chairman of HABIB Group, Dato’ Sri Meer Habib, followed by a special performance by Hardy Arbi and Wany Hasrita. The most anticipated highlight of the event was the fashion show which unveiled the newest Rantaian Kasih collections as well as the appearance of the faces of HABIB Rantaian Kasih 2024.

Dato’ Sri Meer Habib, said, “While we celebrate Raya, HABIB holds the responsibility to preserve timeless heritage and encourage the public to continue appreciating the cultural intricacies of traditional arts. Therefore, we have chosen the art of Anyaman as the theme for this year’s Raya campaign to put a spotlight on this cultural tradition and ensure it does not fade with time. The neat intertwining and precision on each woven piece symbolise familial bonds, tradition, and the richness of our heritage, making it the perfect inspiration for our Rantaian Kasih Campaign.”

HABIB brings uniqueness to this year’s Rantaian Kasih Campaign with the appearance of ambassadors from diverse backgrounds – Amyra Rosli and her family, Sharifah Rose, and Ezzanie Jasny. HABIB places great emphasis on the aura and charisma during the selection of campaign faces, ensuring they not only fashion the jewellery well but also possess high spirits, good personalities, and are beloved by many, which adds a vibrancy that channels the essence of HABIB’s Rantaian Kasih concept.

Among the collections, one of the most sought-after favourites each year is the Oro Italia 916 collection that features the latest designs that are more modern and contemporary. For a trendy and more colourful look, the pieces from the Clara Collection make for an ideal choice. This collection features unique hues such as purple, pink, blue, and green, without compromising the quality value of 916 gold. Additionally, long chain necklace collections are also considered loyal favourites during Raya and are suitable for pairing with hijabs. Matching mother and child sets are also offered to complete the coordinated family style on the first day of Raya.

A variety of exclusive diamond collections were also showcased, including designs inspired by Anyaman that emphasised precision and refinement in their motifs. This diamond and gemstone Anyaman collection is paired with 750 gold (18K) to ensure the integrity of the set diamonds, guaranteed to emit the perfect Raya sparkle. Catering to different tastes, this Anyaman collection offers a selection of diamonds and gemstone combinations that provide a more versatile and captivating appearance. Special for this Raya occasion, HABIB offers its Men’s Collection, including exclusive Butang Baju Melayu and silver palladium rings adorned with diamonds and gemstones.

HABIB also introduces its 999.9 Gold Wafer Coin Anyaman Edition, which comes in five unique designs weighing 0.2 grams each. These 999.9 Gold Wafer Coins are also suitable as a unique alternative for Hari Raya money or as special gifts for loved ones.

The theme of the Rantaian Kasih 2024 Campaign embraces the artistic touch of Anyaman, symbolising a metaphor in the storytelling of traditional lifestyles. This year’s Raya collection is inspired by the cultural heritage of Anyaman, celebrating this traditional art in all its glory. The high-quality craftsmanship and delicate touches on each woven piece can be seen throughout Rantaian Kasih 2024 – from the campaign, the jewellery collections, and even HABIB’s Raya money packets.

The Rantaian Kasih 2024 Campaign will take place at all HABIB showrooms nationwide from March 12th to April 9th 2024. For further information, visit the official website www.habibjewels.com and follow HABIB on social media platforms such as Instagram and TikTok (@habibjewelsofficial) as well as Facebook and LinkedIn (@HABIB).

nur

Recent Posts

SEACare 2025 Solidifies Malaysia’s Leadership in Southeast Asia’s Healthcare Landscape

Malaysia’s commitment to transforming its healthcare system takes centre stage this week as SEACare 2025,… Read More

1 day ago

Drop: A First Date That Turns Into a Psychological Minefield

What happens when trust, trauma, and tequila meet at the same table?  That’s the unnerving… Read More

1 day ago

SME Bank Collaborates with Autism Cafe Project to Empower Autistic Entrepreneurs

Small Medium Enterprise Development Bank Malaysia Berhad (“SME Bank”) has partnered with The Autism Cafe… Read More

1 day ago

Pahlawan Malaysia 2025: Malaysia’s Premier Obstacle Sports Competition Set to Energize the Nation at the Curve, Mutiara Damansara

The Malaysia Obstacle Race Sports Association is proud to announce Pahlawan Malaysia 2025, the premier… Read More

1 day ago

Tesla Malaysia is Celebrating the ‘Earth Week’ to Rewards Owners in Conjunction with a ‘Refer and Win’ Campaign

Embracing the mission to accelerate the world’s transition to sustainable energy, Tesla Malaysia launches the… Read More

1 day ago

Malaysia’s Viper Niza Racing On The Winners’ Podium At The 12 Hours Of Spa Francorchamps

Malaysians Douglas Khoo, Dominic Ang and Melvin Moh raced to a podium finish at last… Read More

1 day ago

This website uses cookies.