HUAWEI Consumer Business Group (CBG) today announces the launch of its nova 12 series. This latest addition to the HUAWEI family is not just a leap forward in technology; it’s a bold statement of style, innovation, and the sheer joy of capturing and sharing life’s moments. Designed with the young and the young at heart in mind, the nova 12 series – comprising the nova 12SE and the flagship nova 12s – sets new standards in what users can expect from their devices.
A Fusion of Elegance and Innovation
The nova 12 series is a masterpiece of aesthetic design, blending cutting-edge technology with unparalleled style. Each model in the series, from the versatile nova 12SE to the sophisticated nova 12s, has been crafted to meet the exacting standards of young consumers who demand both functionality and fashion from their devices.
The series introduces a fresh perspective on design, with the nova 12SE featuring the iconic Super Star Orbit Ring Design, symbolising the harmonious blend of technology and art. The premium nova 12s takes this ethos to the next level with its ultra-thin, flat-edge screen measuring in at only 6.88mm, offering an immersive visual experience without sacrificing comfort or style.
A Palette for Every Style
The nova 12 series is not just a technological marvel; it’s a fashion statement. Available in a variety of colourways, each device is designed to reflect the vibrant and diverse personalities of its users.
The nova 12SE takes elegance to the next level with its colour options, each designed to blend seamlessly with the modern lifestyle of its users. Details on specific colours for the nova 12 SE will enhance the visual appeal, offering a choice for those who appreciate a sophisticated and stylish aesthetic.
The nova 12s, on the other hand, is a testament to Huawei’s attention to fashion and design, available in Blue, White, and Black. The Blue edition, with its Unique Petal Texture Design, captivates and commands attention, symbolising confidence and the spirit of the youth. The White edition offers a serene and elegant alternative, and the Black variant combines mystery with luxury, featuring the luminous Star Orbit Ring design.
Revolutionising Smartphone Photography
Photography with the nova 12 series transcends traditional boundaries, offering users a plethora of advanced features that cater to every imaginable scenario. The nova 12SE stands out with its 108MP high-resolution camera, ensuring ultra-clear, breathtaking shots that capture the essence of the moment, whether it’s a serene landscape or a bustling cityscape.
It builds on this foundation with enhanced photography capabilities that cater to a wider range of lighting conditions and subjects. Stepping it up a notch, the flagship nova 12s elevates the photography experience further, featuring a 60MP ultra-high-resolution selfie camera that delivers stunning clarity and detail, making it the perfect tool for capturing life’s spontaneous moments. Whether it’s a picturesque sunset or a vibrant street scene, the nova 12 series ensures that every shot is a masterpiece.
Empowering Users with Unstoppable Performance
The nova 12 series are designed to keep pace with the energetic lifestyle of its users, offering robust performance and long-lasting battery life. The 66W HUAWEI SuperCharge Turbo 2.0 technology in the nova 12s ensures that your device is always ready to go, charging up to 62% in just 15 minutes. Coupled with the series’ powerful batteries, users can enjoy extended periods of use without worrying about running out of power.
The introduction of EMUI 14 across the nova 12 series enhances the user experience by delivering a smooth, efficient, and secure operating system. Features such as themed lock and home screens, SuperHub for seamless data transfer, and Live View for at-a-glance information make every interaction with the nova 12 series a delight.
A New Era of Smart Interaction
The nova 12 series redefines what it means to interact with your smartphone. With innovative features like the SuperHub and Live View, the nova 12 series makes it easier than ever to manage data and stay informed.
EMUI 14 places a strong emphasis on privacy and security, introducing Pure Mode to prevent unwanted app installations and providing users with complete control over app permissions. With EMUI 14, users can easily manage which apps are allowed to track their activities, ensuring a secure and private user experience.
On the nova 12s, EMUI 14’s capabilities are further enhanced by features like SuperHub for one-click effortless data transfer, and AI Search for smarter search capabilities across the device, while the nova 12SE benefits from EMUI 14’s synergy of software and hardware, optimising performance and power consumption for a seamless user experience.
The all-new EMUI 14 introduces a level of personalisation and efficiency that transforms the smartphone experience, making the nova 12 series the ideal companion for those who live their lives on the go.
All these amazing features in a single device can be yours when you pre-order the nova 12s from now till 5th April 2024 starting at RM1,999 with free gifts worth up to RM988 through the HUAWEI Official Website, HUAWEI Official Store on Shopee or the HUAWEI Flagship Store on Lazada.
The nova 12SE can also be yours when you pre-order from now till 5th April 2024 starting at RM1,499 with free gifts worth up to RM988 through the HUAWEI Official Website, HUAWEI Official Store on Shopee or the HUAWEI Flagship Store on Lazada.
For more information or latest updates on the product, please visit HUAWEI Official Website, Official Facebook page or Instagram.
