In May 2023, lululemon announced the multi-year global FURTHER campaign to celebrate human possibility and how far women can go. As part of this FURTHER campaign, lululemon held the FURTHER Ultramarathon, the first-of-its-kind Women’s Ultramarathon from the brand. The six-day ultramarathon began on March 6, 2024, ahead of International Women’s Day, and culminated on March 12, 2024, at Lake Cahuilla in La Quinta, California. It featured 10 female athletes from its global ambassador collective, including Yoon Young Kang, an ultrarunner with Judo Black Belt from South Korea and Vriko Kwok, a Brazilian Jiu Jitsu Athlete and entrepreneur from Hong Kong.
“Women have historically been overlooked and underserved in athletics, and as a brand committed to helping all people feel their best, we have a responsibility to create more equity for our communities by investing to close this gap,” said Nikki Neuburger, Chief Brand Officer, lululemon. “When supported with innovation and resources, we are confident women will continue to redefine the limits of what’s possible. This is the motivation and purpose behind our FURTHER initiative.”
Key results:
- All 10 athletes surpassed their furthest distance and ran a collective 4636.327km
- Ultrarunner Camille Herron set a total of 13 records at FURTHER (pending ratification)
- Women’s Six-Day World Record at 901.764km surpassing the previous record by over 352km
- Women’s World Best for 300 miles (59:54:28), 400 miles (88:34:26), 500 miles (118:19:17), 500K (62:50:17), 600K (81:23:38), 700K (98:33:59), 800K (117:44:55), 900K (142:40:58) – surpassing previously held records by 8-19 hours.
- Women’s World Bests for 72-hour (550.542km), 96-hour (691.755km), 120-hour (807.495km).
- Entrepreneur and Brazilian Jiu Jitsu Athlete Vriko Kwok from Hong Kong ran a total 303.313km, setting her ultimate personal best when she had not even run 1K continuously a year ago.
All athletes wore head-to-toe lululemon kits co-created with them to meet their unique needs. The 36 new innovations considered situational and always-on functions and are shaped by athlete insights and backed by research.
Running Innovations to Take Athletes Further
Following the FURTHER Ultramarathon, lululemon’s Run collection has also recently expanded with new products and colors suitable for various sweat activities and daily life. The new running gear is made to take your run further with weightless construction, seamless fabrics, and streamlined designs. The designs and shades will help everyone feel their best to run past their limits, with key new products listed below.
