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Luxury Redefined. Mercedes-Benz Malaysia Elevates Customer Experience With Its First Lifestyle Retail Concept, Premieres Four New EQE Models Variants

Star Elegance

Poised to redefine the prestigious Mercedes moment for its customers, Mercedes-Benz Malaysia rolls out Star Elegance – a first-of-its-kind lifestyle retail concept within the automotive industry, debuting at Hap Seng Star Bukit Tinggi today.   

Amanda Zhang, CEO & President of Mercedes-Benz Malaysia said, “As a leader in the luxury car industry, Mercedes-Benz is consistently enhancing the luxury experience for its customers. Today, Mercedes-Benz Malaysia is pioneering an industry-first by integrating a wellness-centric approach into our retail environment. The Star Elegance concept seamlessly blends innovative retail experiences with meticulously curated lifestyle elements, creating a holistic and unprecedented luxury experience for our customers.”

Edmin Naidoo, Vice President of Customer Services at Mercedes-Benz Cars Malaysia, reaffirms that,

“With the introduction of our Star Elegance Lifestyle Concept, we continue on our transformative journey to redefine Mercedes-Benz moments. Star Elegance epitomises our commitment to delivering the pinnacle of customer experience and setting new standards in luxury automotive solutions. This initiative underscores our unwavering dedication to meeting the diverse and sophisticated needs of our esteemed customers, solidifying Mercedes-Benz as the premier choice in luxury automotive. As we embrace the possibilities that Star Elegance brings, we eagerly anticipate continuing our legacy of customer-centric innovation and shaping the future of luxury experiences.”

The introduction of Star Elegance is strategically aligned to insights gathered from comprehensive focus groups of close to 400 Mercedes-Benz Malaysia’s customers surveyed recently. Key insights indicated that 94% of the customers find a lifestyle retail concept interesting and 91% of the customers would patronise a lifestyle shop while their vehicle is being serviced.  

With the Star Elegance, customers can now start to enjoy a nail spa amongst other wellness services to be introduced. The retail concept, to be expanded over several phases, is expected to enlist new brands and collaborators to offer a repertoire of luxury retail services in the near future.  Customers can enjoy existing amenities like the Mercedes-Benz Café for a refreshing cup of coffee or shop from a range of eco-conscious collection that reflects the brand’s commitment to sustainability.

Other services completing the immersive lifestyle experience include state-of-the-art charging solutions to provide convenience to electric vehicle owners, the Mercedes me App Digital Extras which enhances the overall car ownership experience and various Mercedes-Benz safety features to assure customers of their well-being and security. Meanwhile, Mercedes-Benz Card owners are entitled to enjoy perks such as a 10% discount on parts, merchandise and accessories, as well as 10x TreatPoints at the Hap Seng Star Bukit Tinggi.

Star Elegance

Elevating Luxury Experience with New variants of the Mercedes-Benz EQEs

Mercedes-Benz is synonymous with superior engineering and design, exceptional performance, advanced technology and ultimately…prestige and luxury. Mercedes-Benz Malaysia continues to lead the charge in luxury electric vehicles with the premiere of four new EQE models variants.

Aimed at providing luxurious and gratifying mobility experiences to customers, the all-new EQE 350+ sedan and EQE 350+ SUV (now available in both the Electric Art and AMG Line trims) exemplify the perfect blend of luxury and technology. Mercedes-Benz empowers customers with a diverse range of cutting-edge options, ensuring they find their ideal match for every lifestyle and environmental priorities. Further information can be found at

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