Le Creuset will release a special collection of Pokémon-inspired kitchenware, including cast iron and stoneware in selected countries and regions from Wednesday, 17 July 2024.
As an icon of “having a good time with friends and family”, Le Creuset has many fans across generations and borders. Pokémon is loved by a wide range of generations around the world, from children to adults. Universal appeal is now combined with new designs and colors to create items with unique and practical shapes.
A collectible collection that allows families with small children and those who are new to enameled cast iron to enjoy cooking. It is a lineup that plays a role in helping children, food education, and starting conversations during meals, and combines functionality with the world view of Pokémon.
The “Pokémon Collection” will be released in two phases, and will include items inspired by Pokémon, Poké balls, and more.
◾️『Pokémon Collection』 Phase I
◾️ Pokémon Collection Exclusive Package
The stoneware is designed in the style of a Poké ball, and the enamel on steel (EOS) items are available in a special package with a Pikachu tail design.
* enamel cast iron items remain in standard packaging
◾️ Release Date
Phase 1: Wednesday, July 17, 2024
Phase 2: November 2024 (planned)
◾️ Stores
Le Creuset Malaysia full price stores (Pavilion Kuala Lumpur, 1 Utama Shopping Centre, Mid Valley Megamall & IOI City Mall)
◾️ Pre-order
Prior to the general sale, all “Pokémon Collection” products will be available for pre-order at Le Creuset Mid Valley Megamall full price store from Jun 27 (Thursday) ~ Jul 16 (Tuesday).
◾️ What is Pokémon?
Pokémon are fascinating creatures harboring a myriad of mysteries. Pokémon began with the “Pokémon Red Version” and “Pokémon Green Version” video games launched in Japan in 1996 for the Game Boy platform. Among the factors that have contributed to Pokémon’s success are the sheer enjoyment of capturing and raising Pokémon as a collection, and the opportunities Pokémon creates for communication through trading with other players or competing against them. Today, thanks to its amazing expansion into the realms of trading card games, TV anime, film, apps, merch and so much more, Pokémon is a name known and loved all around the world.
About Le Creuset Malaysia
Le Creuset, renowned for its premium cookware, holds a special place in Malaysia’s culinary scene. Originally founded in France in 1925, the brand is celebrated for its durable and beautifully crafted enamelled cast iron cookware. In Malaysia, Le Creuset caters to both traditional and modern cooking needs, offering a wide range of products that blend functionality with style.
With various retail outlets across the city, Le Creuset showcases colorful cookware and accessories that inspire culinary creativity. Each item is made using traditional techniques and high-quality materials, ensuring durability and performance. Le Creuset is a favorite among both professional chefs and home cooks in Malaysia, who appreciate its aesthetic appeal and culinary excellence.
Official website: https://www.lecreuset.com.my/
©2024 Pokémon. ©1995-2024 Nintendo/Creatures Inc./GAME FREAK inc.
