The Mercedes-Benz FashionWeek Kuala Lumpur (MBFWKL) 2024 returned for its sixth installation, showcasing a wide repertoire of cutting-edge fashion and designs that intertwined with Mercedes-Benz vehicles to form a special connection in defining luxury. Aptly themed “Re:imagine”, the three-day fashion extravaganza mirrored Mercedes-Benz’s focus on creating timeless designs that epitomise exceptional craftsmanship, creativity, and technical expertise. The event also featured the unveiling of the latest Mercedes-Benz EQS 450 4MATIC SUV, seamlessly blending automotive innovation with fashion-forward thinking.
Amanda Zhang, CEO & President of Mercedes-Benz Cars Malaysia shared, “As a brand synonymous with innovation and progress, Mercedes-Benz is devoted to pushing the boundaries of design and technology where customer satisfaction drives our pursuit for excellence. What truly makes a Mercedes-Benz, is our unique blend of iconic luxury with leading technology, creating the unmistakable ‘X’ factor that sets us apart. At MBFWKL 2024, we are not merely showcasing fashion; we are unveiling a vision for the future of luxury and mobility. This event is a platform to celebrate and support designers who are challenging conventions and championing sustainability, both in fashion and in our vehicles. As we enter our sixth year, we reaffirm our commitment to fostering creativity and providing a stage for both emerging and established talents to present their visionary work. This event stands as a testament to our ongoing pursuit of innovation and environmental responsibility, creating a unique synergy between the worlds of automotive and fashion.”
Heralding an era of electric mobility, sustainability remains a core vision as Mercedes-Benz celebrated the luxury of its cars while embracing sustainable fashion. Through this platform, Mercedes-Benz proudly honoured local talents in the fashion industry who not only embody the essence of luxury but also focus their designs and creativity on sustainability.
MBFWKL 2024: A Celebration of Fashion and Sustainable Innovation
Held against the industrial ambience of The Yard at Sentul Depot from August 16 to 18, fashion lovers had the opportunity to admire breathtaking styles and designs from more than 10 designers, delivering three days of mesmerising haute couture, contemporary glamour, creativity and elegance. Attendees also had the unique chance to experience the luxury and performance of Mercedes-Benz firsthand through exclusive test drives.
MBFWKL 2024 kicked off with collections from emerging brands such as EL by Ellie Lim and DOUBLEBACK by Will Lim, alongside established names like Alice Chang of A-JANE and NOIZ. Ellie Lim’s exquisite textures and sustainable fabrics enthralled audiences, while Will Lim’s fearless attitude resonated with the crowd. The designers’ commitment to eco-friendly practices was evident in every stitch and silhouette. Alice Chang’s combined show for A-JANE and NOIZ further emphasised the event’s focus on sustainability. With 90% of her collection produced using carbon-neutral processes and waste-reducing techniques, Chang demonstrates that eco-friendly fashion can be both avant-garde and commercially viable.
This year’s event marked a key milestone for MBFWKL, celebrating its evolution from a local showcase to an internationally-recognised platform. The lineup featured a dynamic mix of seasoned designers and fresh faces, including Celest Thoi, Aaron Yong and Oscar Lee, all pushing the envelope with sustainable practices and innovative designs. MBFWKL 2024 also featured Club21’s presentation of international brands such as Self-Portrait, AMIRI and Jacquemus, bringing a global perspective to the local stage.
The event culminated with shows from industry heavyweights like Brian Khoo, Jonathan Cheng and Voon Lai of Unitedwood, along with 2023 World Federation of Master Tailors Emerging Design competition winner, Dickson Lim. Following his success in Italy, Lim showcased a collection that combined his signature aesthetic with eco-conscious practices.
Adding depth and diversity to MBFWKL 2024 are an array of esteemed brand partners representing various lifestyle and experiential products and services. Among its partners are Schwarzkopf Professional, M·A·C Cosmetics Studio Radiance, Kimarie Hairdressing, Luen Heng, and Mercedes-Benz Financial.
The new EQS 450 4MATIC SUV: The SUV, reinvented. The EV, reimagined.
Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Cars Malaysia added, “MBFWKL has evolved beyond a mere FashionWeek. It has become a platform that champions creativity, innovation and sustainability within the fashion industry. Our new EQS 450 4MATIC SUV embodies this philosophy, making it an ideal match for the avant-garde designs featured on the runway. By showcasing the all-electric EQS 450 4MATIC SUV alongside these visionary fashion collections, we underscore our mutual dedication to a more sustainable and stylish future.”
Making its grand debut at MBFWKL, the Mercedes-Benz EQS 450 4MATIC SUV epitomised the future of mobility, seamlessly merging luxury, performance and sustainability into one exquisite package. This SUV is engineered with an advanced electric drivetrain, delivering an impressive range of up to 673 km (WLTP) on a single charge, making it ideal for both city commutes and extended road trips.
The EQS SUV is a technological marvel, boasting innovations like the breathtaking MBUX Hyperscreen and rear-axle steering with a steering angle of up to 10°, ensuring an unparalleled driving experience. The exterior exudes sophistication with the AMG Line package, featuring 22-inch AMG multi-spoke light-alloy wheels and a panoramic sliding sunroof.
Step inside, and one is welcomed by an interior that sets a new standard for luxury. The multicontour front seats offer exceptional comfort, while the brown open-pore magnolia wood center console and trim elements add a touch of elegance. The MBUX High-End Rear Seat Entertainment System ensures every journey is as enjoyable as it is smooth, positioning the EQS SUV as a true pioneer in the automotive world.
