e’lioe, a natural care brand specializing in caring for dry and sensitive skin, proudly announces the oficial launch of its 100% natural two-step skincare range in an exclusive partnership with Watsons. This range is designed to meet the needs of individuals struggling with dry, sensitive skin, ofering a natural alternative free from synthetic bases and artificial preservatives.

The Science Behind Nature’s Ingredients Form The Foundation of e’lioe

At the heart of e’lioe’s 2-step care routine is the power of natural ingredients that have been scientifically studied for their benefits. The carefully selected ingredients—Laurel Berry Oil, Olive Oil, and Pure Organic Argan Oil—are renowned for their ability to nourish and protect sensitive skin.

• Laurel Berry Oil: Known for its anti-inflammatory, antibacterial and antifungal properties, a study by Awada et al., (2023) and Davronovna et al., (2022) highlight its efectiveness in soothing irritated, sensitive skin.
• Olive Oil: Rich in antioxidants, plays a vital role in hydrating and skin barrier repair, as compiled in research journal (Tzu-Kai et al., 2018).
• Argan Oil: Contains properties for skin barrier repair and renewal, discussed in research journal (Tzu-Kai et al., 2018), Argan Oil deeply moisturizes and protects skin barrier.

According to William Wong, CEO of W&L Asia Sdn Bhd, e’lioe 2-step care products built on a heritage formula passed down through generations from the Middle East and further refined with Research & Development and quality control of modern standards. e’lioe’s

2-step care is put together in France using scientifically-backed natural ingredients that form the foundation of its simple and intuitive 2-step care routine. The first step features Aleppo Wash, an olive oil-based soap that is formulated with varying levels of Laurel Berry Oil to address diferent skin conditions. With options of 1%, 25%, and 40% Laurel Berry Oil, it provides targeted anti-inflammatory and hydration care for dry, sensitive skin. The second step involves the application of Pure Organic Argan Oil, which works to protect and fortify the skin’s natural barrier, ofering deep hydration and nourishing properties for the skin.

By focusing on these two simple but essential steps, e’lioe delivers an optimum solution that fits naturally into daily hygiene routines, without burdening customers with excessive steps or costs.

Real-Life Testimonials: Trusted by Users and Experts

During the launch event, Nel Fahro Rozi, a breast cancer advocate, shared her experience with e’lioe, saying:

“What stands out about e’lioe for me is that it is natural and gentle. As a cancer survivor, I’m very careful about what I put on my skin, and the fact that it’s chemical-free gives me peace of mind. I currently use e’lioe 2-step care for top-to-toe to care for my dry skin, all in one. Plus, the Argan Oil has been great for massaging away my joint pains after treatments. For anyone going through recovery or looking to simplify their skin maintenance routine with safe, efective products, e’lioe is a solid choice.”

Ms. Ainaa, a pharmacist at Watsons, emphasized the quality of e’lioe natural ingredients: “e’lioe Argan Oil is the highest quality we have at Watsons. It is organic and high in purity. It makes a good skin barrier protection and has anti-inflammatory properties. When used together with Aleppo Soap, it ofers care and nourishment on dry, sensitive skin.”

An e’lioe user, Ms. Claire Khoo, who has been managing eczema for many years, shared her positive results:

“e’lioe’s 2-step care has helped to reduce dark spots and scars from my eczema. My skin is less dry, more hydrated, and I’ve noticed reduced inflammation. I definitely recommend it to those with dry, troubled skin to give e’lioe a try.”

Now Available at 200 stores Watsons Nationwide

e’lioe has partnered with Watsons exclusively to bring this rich heritage to Malaysians. The e’lioe 2-step range, featuring Aleppo Wash and pure Argan Oil, is now available exclusively at 200 Watsons stores nationwide, providing individuals access to this natural solution at an attainable price point. Ms. Caryn Loh, COO of Health & Beauty Asia and Managing Director of Watsons Malaysia, commented, “Today, more people with sensitive skin are seeking natural, efective solutions. e’lioe ofers the wonders of nature in a way that perfectly complements Watsons’ ongoing eforts to support healthier skin and provide more choices for our customers.”

With the growing demand for clean, natural beauty solutions, e’lioe is set to become the go-to brand for those looking to care for their skin with products of natural-sourced ingredients.