As Deepavali approaches, the Curve is all set to light up with its exciting “Rhythm of Deepavali” campaign, a festive celebration that promises to immerse visitors in the rich traditions and vibrant energy of the Festival of Lights. From 18th October to 3rd November 2024, the Curve will transform into a hub of cultural festivities, bringing to life the essence of Deepavali through music, art, and culinary delights.
Step into a world where tradition meets modernity, as the Centre Court comes alive with colourful rangolis, symbolising prosperity and joy, and majestic elephant sculptures, representing strength and power in Hindu culture. Shoppers and visitors will be captivated by the vibrant Indian Cultural and Heritage Showcase, featuring bright kolam patterns, reusable festive decorations, and lively traditional dance and music performances that reflect the spirit of Deepavali.
“We are thrilled to bring the ‘Rhythm of Deepavali’ to life at the Curve this year,” expressed En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad. “Deepavali is a celebration of light, unity, and joy, and we are dedicated to offering our visitors a cultural experience that honours these values. From interactive workshops to captivating performances, we invite everyone to celebrate this beautiful festival with us. Shoppers can also engage with our interactive wall, which highlights the festive moments and significance of Deepavali, allowing visitors to share their own messages of joy and unity during this meaningful season.”
Shoppers can participate in interactive, hands-on workshops designed to engage and inspire, including saree draping demonstrations, Indian clay crafting, and henna art stations. For those eager to showcase their creativity, the Rangoli Making Competition offers a chance to shine. Additionally, special performances like Peacock Dance, Krishna Play, Bhangra, Dhol, Odissi and more, and weekend musical showcases, along with storytelling sessions, will add to the excitement, creating a lively atmosphere that truly embodies the festive spirit of Deepavali.
To make the celebration even sweeter, the Curve’s Shop & Redeem promotion rewards visitors with exciting gifts. Shoppers who spend RM350 or more will receive a colourful ceramic plate, a perfect keepsake to mark the festive season. Other exciting rewards include voucher booklets for RM100 spenders, car boot organisers for RM250 spenders, and those who spend RM500 will gain entry into the 20th Anniversary grand lucky draw, with a chance to win prizes worth up to RM150,000, including a Honda WR-V 1.5 L .
“We are delighted to offer these special gifts as a way to give back to our shoppers, adding an extra layer of joy to their Deepavali shopping experience,” added En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad.For more details about the ‘Rhythm of Deepavali’ celebration and other upcoming events at the Curve, please visit our website at www.thecurve.my, or stay connected with us on Facebook and Instagram.
