News

Unveiling Sleek Winter Elegance for All: Universal Traveller Launches the Escapism 2024/25 Collection

Universal Traveller, the renowned fashion and travel brand, proudly launches its highly anticipated Escapism 2024/25 Collection at Mid Valley Megamall. Unveiled at the exclusive UT Arctic Line event, this collection tells a story of contemporary adventurers longing to break free from reality and embrace the beauty of freedom.

The launch attracted a distinguished gathering of celebrities, influencers, media representatives and enthusiastic travellers, all eager to experience the latest in travel-inspired fashion. Guests were immersed in a world where sleek winter elegance meets the spirit of adventure, showcasing the unique blend of style and functionality that Universal Traveller is celebrated for.

Founded in the 1970s, Universal Traveller has evolved from a winter wear retailer into a staple brand in Southeast Asia, with over 70 retail outlets across Singapore, Malaysia, and Indonesia. Known for combining innovation with fashion, the brand’s latest collection stays true to this ethos.

The Escapism 2024/25 Collection features standout pieces like the Parka Pro, Premium White Goose Down jackets, and luxurious Cashmere Coats–all infused with advanced technology to deliver maximum warmth without compromising on sophistication.

“Our latest collection is designed not only for style but for the ultimate winter protection,” said Eric Poh, CEO of Universal Traveller. “Each piece is crafted to combine functionality and fashion, with innovative technology that ensures superior warmth, lightweight comfort, and durability. Whether you’re navigating urban landscapes or exploring snowy terrains, our collection has you covered.”

The event was further elevated by the presence of Malaysia’s first Grand Slam Explorer, Datuk Muhammad Muqharabbin Mokhtarrudin, also known as Qobin. A celebrated adventurer who has conquered the seven highest peaks on seven continents and explored both the North and South Poles, Datuk Qobin shared his passion for exploration with guests at the launch.

As he prepares to climb Mount Kinabalu the following day, Datuk Qobin has partnered with Universal Traveller to fuel his spirit of adventure. Showcasing his top picks from the Escapism 2024/25 Collection, he highlighted the durability and insulation provided by the Parka Pro down jacket and Block Pro premium hiking boots, which will accompany him on his journey to the peak of Mount Kinabalu.

Running from now till 17 November 2024, the UT Arctic Line event will be hosted in a captivating train-themed installation. Participants can enjoy a vibrant atmosphere filled with engaging activities, including gashapon extravaganzas and immersive experiences, where they can redeem exclusive rewards like a limited-edition puffy sling bag. Guests are invited to explore the collection firsthand through a delightful mix of interactive displays, a motion sensor game, postcard sending stations to share the fun with loved ones, and dedicated photo spots for capturing memorable moments.

For those who missed the main event, Universal Traveller will host a series of pop-up events at Sunway Pyramid, Pavilion Kuala Lumpur and TRX from November to January. It’s the perfect time to discover the magic of winter fashion. The Escapism 2024/25 Collection is now available at Universal Traveller stores, specialty counters, and online at the Universal Traveller website, Lazada, Shopee, and TikTok Shop.

Adib Mohd

Recent Posts

The Food Merchant Brings Global Flavours & Fantastic Deals to IOI Mall Damansara

Get ready, IOI Mall Damansara! The Food Merchant, Malaysia’s premier gourmet grocer is delighted to… Read More

17 hours ago

foodpanda Malaysia Launches futureK A New Healthcare Pilot for Delivery Partners and Families

In a bold step to improve healthcare access for Malaysia’s gig workers, foodpanda Malaysia has… Read More

17 hours ago

Garmin’s New Descent S1 Buoy is a Game-Changer for Dive Safety & Communication

Garmin Malaysia just dropped a major innovation for divers introducing the Descent S1 Buoy, a… Read More

18 hours ago

AEON Breaks Ground on Major Seremban 2 Expansion, Completion Targeted for 2027

AEON CO. (M) BHD. (AEON) is set to transform the retail landscape in Negeri Sembilan… Read More

18 hours ago

Solar Time Turns 44: A Timeless Legacy Reimagined at IOI City Mall

After 44 years of shaping Malaysia’s timepiece scene, Solar Time is stepping into a bold… Read More

18 hours ago

160 Makan Spots, 40 Iconic Dishes, One Map redBus Is Feeding Our Travel Obsession

If you’ve ever planned a road trip just to try nasi dagang in Terengganu or… Read More

3 days ago

This website uses cookies.