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Paris Baguette Arrives In Penang With 13th Bakery Café Opening & An Exciting New Loyalty Program

Paris Baguette, the renowned global bakery café chain known for its French-Korean-inspired delicacies is thrilled to announce the grand opening of its first store in Penang at Gurney Plaza Mall. This milestone marks the brand’s northern expansion, bringing its signature premium baked goods and café experience to the vibrant Penang community.

The grand opening ceremony was graced by the presence of YAB Tuan Chow Kon Yeow, Chief Minister of Penang, alongside distinguished guests including Group Chief Executive Officer of Berjaya Food Berhad- Dato’ Sydney Quays, Chief Executive Officer of Paris Baguette Southeast Asia- Ms. Hana Lee, Franchise Director of Paris Baguette Southeast Asia- Mr. Moon TaeHwan, and General Manager of Berjaya Paris Baguette- Ms. Suanne Chuah.

“We are honoured to expand Paris Baguette’s presence to Penang, a state renowned for its cultural vibrancy and appreciation for quality food,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. “The launch of our 13th bakery café represents an important step in our Group’s growth strategy, reinforcing our commitment to bringing premium offerings and exceptional dining experiences to communities across Malaysia and the world.” added Dato’ Sydney.

The event also saw the launch of PB Rewards, an exciting new loyalty program that turns every visit into a rewarding experience. PB Rewards Members can earn points for every RM1 spent, redeemable for exclusive treats, great savings, and complimentary products. Depending on the tiers, members get to enjoy perks like birthday rewards, milestone gifts, and even double points days! New members get a RM10 welcome voucher, and with just 100 points, customers can claim a complimentary product. PB Rewards also unlocks members-only privileges, early access to menu items, and invites to special events. 

“I am thrilled that Penangites will now have the opportunity to enjoy the same delightful experience.” said YAB Tuan Chow Kon Yeow, Chief Minister of Penang. “With Paris Baguette and Berjaya Food Berhad’s unwavering dedication to excellence and craftsmanship, I have no doubt that this store will quickly become a cherished destination for Penangites and visitors alike.

Stepping into the spacious 2,871-square-foot bakery café, customers will be greeted with an enticing selection of the finest creations at the dedicated ‘Bread Island’. Complementing this is a charming alfresco area that seamlessly integrates open-air relaxation with a warm, inviting interior, offering the perfect atmosphere. Renowned for its craftsmanship, the menu features indulgent delights such as the signature Mushroom Soup in a Bread Bowl, Paris Baguette’s patented Natural Yeast Bread, and the light and spongy Yogurt Cream Cake. Adding to the experience are the fan-favorite Korean Milk Bread, the ever-popular Royal Pudding, and a variety of artisanal pastas, gourmet sandwiches, and a heartwarming brunch menu designed to suit every occasion. 

For more information, visit the Paris Baguette website at https://parisbaguette.com.my, sign up for PB Rewards at https://rewards.parisbaguette.com.my, and follow their latest updates on Facebook @my.parisbaguette.

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