News

Launch Of Visit Malaysia 2026 Campaign: A Milestone For Tourism Growth

Malaysia proudly launched the highly anticipated Visit Malaysia 2026 (VM2026) campaign today in a spectacular event held at Hangar 6, MAB Engineering Complex. The event was officiated by the Prime Minister, YAB Dato’ Seri Anwar Ibrahim, unveiling the campaign’s logo, mascot, theme song, and aircraft livery.

The VM2026 logo, is a symbol of Malaysia’s vibrant culture, natural beauty, and global appeal, serves as a visual reminder of the country’s readiness to welcome tourists worldwide. The logo was creatively unveiled on the aircrafts of Malaysia Airlines, Batik Air, and AirAsia. This marks the first time that these airlines will proudly display the logo as part of their aircraft designs, symbolising a united front in promoting tourism and generating excitement for the transformative year ahead.

The event also premiered the official VM2026 theme song, titled Surreal Experiences which captures the essence of Malaysia’s unique offerings. This song will be a key component of the campaign to attract global attention and engage visitors with the enchanting experiences Malaysia has to offer.

In addition, the Malayan Sun Bear, a proud endangered species and a symbol of Malaysia’s commitment to wildlife conservation, has been adopted as the official icon for the campaign. Designed in a lovable, animated style, the Malayan Sun Bear aims to appeal to all ages, evoking a sense of warmth and joy, and further enhancing Malaysia’s image as a welcoming destination for tourists.

The event was attended by key representatives from various ministries, reflecting the national importance of the Visit Malaysia 2026 campaign. As part of Malaysia’s broader National Agenda, VM2026 aims to increase tourism revenue, strengthen Malaysia’s global tourism competitiveness, and ultimately position the sector as one of the largest contributors to the country’s GDP. With Malaysia’s strong potential as a world-class tourist destination, VM2026 is set to not only boost tourism but also create jobs and enhance the country’s global image and bringing prosperity to communities, enriching local cultures, and fostering growth in sectors beyond tourism – including hospitality, transport, retail, and food industries.

The event also featured the exchange of Memorandum of Collaboration (MoC) with key strategic partners, including Malaysia Aviation Group, AirAsia, Batik Air, Malaysia Airports Holdings Berhad, Huawei, Mastercard, Shangri-La Kuala Lumpur, Shangri-La Hotels & Resorts, Marriott International, The Malaysian Association of Tour and Travel Agents (MATTA), and The Malaysian Association of Hotels (MAH). These partnerships aim to enhance connectivity, expand marketing campaigns, and deliver exceptional visitor experiences through innovative technologies, seamless travel experiences, and exclusive promotional offers.

As part of the build-up to VM2026, the Malaysia Sarong Music Run (MSMR) 2025 will be held on 8 February 2025 at the Petronas Twin Towers, Kuala Lumpur. This unique cultural and fitness event, endorsed by Prime Minister YAB Dato’ Seri Anwar Ibrahim, is expected to attract over 20,000 participants.

A celebration of Malaysia’s heritage while promoting a healthy lifestyle, MSMR 2025 is supported by the Ministry of Tourism, Arts, and Culture and will feature collaborations with Locco, known for the Keretapi Sarong, showcasing Malaysia’s multicultural harmony.

With an ambitious goal to welcome 35.6 million international visitors and generate RM147.1 billion in tourism receipts, VM2026 marks a significant chapter in Malaysia’s tourism journey. The Ministry of Tourism, Arts and Culture, led by YB Dato’ Sri Tiong King Sing, is committed to making VM2026 a memorable and impactful campaign.

Adib Mohd

Recent Posts

TV Sarawak Is Leveling Up, From Kuching to the World with Spotlight 25/26

Since its debut in 2020, TV Sarawak (TVS) has been rewriting what it means to… Read More

9 hours ago

Skechers Steps Up the Game with New Basketball Collection

Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has… Read More

9 hours ago

LexisNexis Brings AI Legal Sidekick to Malaysia with Protégé

Move over Suits, the future of law just got an AI upgrade. LexisNexis has officially… Read More

10 hours ago

BJAK Turns Insurance Renewals into Rewards with RM100,000 Mega Giveaway This 10.10

Renewing insurance and road tax is often a last-minute hassle, but BJAK, Malaysia’s largest online… Read More

14 hours ago

SHANTEA Dessert Opens First Outlet at Mid Valley, Serving Malaysian Culture Through Sweet Creations Ahead of Visit Malaysia 2026

Malaysian flavors stepped into the spotlight today as SHANTEA Dessert officially opened its first outlet… Read More

14 hours ago

Energea Powers Up Malaysia with Bold Tangerine Collection and Next-Gen Hybrid-Solid State Powerbank

Energea, the lifestyle-driven power solutions and tech accessories brand, has officially introduced two groundbreaking innovations:… Read More

15 hours ago

This website uses cookies.