Love, Bonito, Southeast Asia’s leading womenswear brand, marks a transformative milestone with the grand reopening of its Sunway Pyramid flagship store, introducing a visionary retail concept that sets a new benchmark for Asian fashion retail. As the brand’s second-largest store in Malaysia, this expansive space of more than 5,500-square-foot showcases Love, Bonito’s latest retail design featuring enhanced customer-centric touchpoints and a comprehensive product range.
The flagship store, located on the Ground Floor of Sunway Pyramid, embodies a thoughtful dialogue between traditional roots and modernity. Raw concrete floors meet sophisticated red lacquered accents, while textured white walls and exposed ceilings create a canvas of authenticity, punctuated by warm dark woods that ground the space in Asian aesthetics.
“Malaysia has consistently been one of our strongest markets, demonstrating an impressive 50% year-on-year retail growth,” said Dione Song, Chief Executive Officer of Love, Bonito. “As we celebrate the reopening of our Sunway Pyramid store, we are deeply inspired by the local community and their appreciation for meaningful retail experiences. This influence has played a crucial role in shaping the design and vision of our retail space. In return, we are committed to amplifying our in-store initiatives and immersive experiences that resonate with our customers, ensuring that every interaction is both enriching and enjoyable.”
The store’s innovative design extends beyond aesthetics to embrace functionality, featuring intuitive customer-centric spaces including intimate sitting areas near fitting rooms and a curated denim section. Its adaptable layout allows for dynamic visual merchandising, ensuring the space evolves continuously to reflect seasonal stories and collections.
Lunar New Year 2025: Modern Traditions
Love, Bonito welcomes the Year of the Snake with a collection that combines timeless elegance with practical comfort. Understanding that modern Asian women juggle multiple roles during the festive season, each piece is designed to move seamlessly from visiting to hosting. The collection is complemented by specially curated gifts including Prosperity Red Packets, Crescent Handbag and Upcycled Elastic Scrunchies.
The collection features luxurious fabrics and prints that transition effortlessly from festivities to everyday wear. Standout pieces include the Brocade High Waist Column Midi Skirt with its sophisticated floral patterns, and the comfortable yet elegant Brocade Mandarin Collar Trapeze Midaxi Dress.
At the heart of the collection is Love, Bonito’s exclusive in-house print, ‘Tossed Blooms’, inspired by the peony, a symbol of abundance. This versatile print appears across the collection’s most popular styles, from tops to dresses, and adorns the brand’s signature Red Packets.
The collection extends beyond individual pieces to embrace family celebrations, offering coordinated styles that span generations. The 3D lace detailing on these styles brings depth and a touch of luxury. Highlights include the elegant Lace Square Neck Fit & Flare Maxi Dress (available in adult and children’s sizes!), the refined Lace Mandarin Collar Column Midaxi Dress, and the versatile Kids’ Unisex Broderie Relaxed Collared Shirt – perfect for father-son matching looks that last beyond the festive season.
As Love, Bonito’s third expansion in Malaysia for 2024, the Sunway Pyramid flagship store houses the brand’s most extensive product assortment to date, reinforcing its commitment to the Malaysian market and its understanding of the modern Asian woman’s evolving lifestyle needs.
Come experience the magic of Love, Bonito located at Sunway Pyramid Mall, Ground Floor, G1.117A. For more information on Love, Bonito, please visit https://www.lovebonito.com/my/.
