New Year, New Flavour: Indulge In The Limited-Edition Love Letters Mocha At Julie’s Love And Joy Carnival
Julie’s annual Chinese New Year roadshow slithers back for its third year, celebrating the Year of the Snake with festive joy and cheer! The five- day roadshow called the Love and Joy Carnival will take place from 8 to 12 January at V Boulevard, Sunway Velocity Mall. Running from 10am to 10pm, it offers visitors plenty of time to shop for Chinese New Year treats and get a head start on their festive preparations.
Highlighting the carnival is the new Julie’s Love Letters flavour—the limited-edition Mocha, created exclusively for this festive season. The Love Letters Mocha perfectly blends the taste of roasted coffee beans with rich velvety chocolate combined with the crunchy wafer roll. This is a treat you would want to savour and share with family and friends!
“Love Letters have always been more than just a festive snack—they hold a special place in the hearts of many, symbolising warmth, togetherness, and cherished memories during Chinese New Year. At Julie’s Biscuits, we are proud to continue this tradition with our Love and Joy Carnival, a celebration designed to bring families closer while embracing the joy of the season. This year, we are thrilled to unveil our limited-edition Love Letters Mocha, offering a delightful twist on a classic favourite. It’s our hope that this event becomes a memorable way for families to connect, relive fond moments, and share the love and joy of these iconic treats with the next generation,” shares Tzy Horng Sai, Director of Julie’s Biscuits.
Visitors at the Love and Joy Carnival can look forward to a host of fun-filled activities designed to create lasting memories for all. Multiple photo booths including the Huat Air Balloons booth, featuring colourful hot air balloons and the Rolls of Gold and Fortune booth, showcasing a gold ingot, symbolising prosperity is available for picture-perfect moments with loved ones. Families with young children can enjoy getting creative at the free colouring booth, while everyone can join in the excitement of a friendly game of tic- tac-toe.
For those hoping to purchase some Julie’s goodies are in for a treat as the brand has prepared exclusive gifts with purchases, available only at the event. Shoppers can get their hands on the stylish multipurpose Huat-Huat Porter, perfect for gifting, shopping, storage, or even as a pet carrier. For every RM100 spent at the event, shoppers will receive one bag. Additionally, those who purchase four tubs of Love Letters in any flavour will receive the Julie’s Fortune Glassware, perfect for storing leftover food during the celebrations.
In the spirit of celebration, Julie’s is also giving away plenty of other gifts to anyone who makes at least one purchase at the event. Customers get to take home freebies like Love Letters samples and exclusively designed angpao packets. To top it all off, shoppers will also receive a special bookmark inscribed with blessings to welcome a prosperous and joyful Chinese New Year.
Alongside the iconic Love Letters Wafer Roll, visitors at the roadshow can discover the brand’s Love Letters Wafer Cubes in irresistible Chocolate Hazelnut and Peanut Butter flavours. These bite-sized delights come in convenient resealable zipper bags, making them perfect for sharing with guests or enjoying on the go.
So, what are you waiting for? Kickstart your festive planning, grab exciting deals at the carnival, and bring your family and friends along for the fun! The Julie’s Love Letters range also includes the three classic flavours such as chocolate, strawberry, and vanilla. All the Love Letters flavours including the Love Letters Mocha are available for purchase online from Julie’s official flagship store on Shopee and Lazada.
For in-store purchases, visit your nearest neighbourhood convenience stores or hypermarkets. To get continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.