The Visit IOI Resort City campaign is delighted to announce the appointment of Sandra Lim, Miss Universe Malaysia 2024, as its official hotels brand ambassador.
Sandra’s ambassadorship is a pivotal collaboration that unites her inspiring and extraordinary journey representing Malaysia on the world stage with the dedication of the campaign to deliver inspiring and extraordinary world-class hospitality experiences to both locals and international guests.
This marks the burgeoning momentum of the Visit IOI Resort City campaign in elevating the perceptions of IOI Resort City, following the recent completion of its successful China and Malaysia — A Celebration of Culture, Tradition and Culinary Excellence exhibition, a 4-day event which spanned from 19 – 22 February 2025 across the Group’s signature malls and hotels.
ELEVATING THE HOSPITALITY & LEISURE EXPERIENCE
Sandra’s appointment marks an exciting new chapter for the Visit IOI Resort City campaign, reinforcing the commitment of IOI Properties Group (IOIPG) to delivering world-class excellence, elegance, and innovation within the hospitality industry. As the face of the Hotels Brand Ambassador for Visit IOI Resort City campaign, Sandra is ready to play an active role in showcasing the distinctive experiences offered within its cluster of premier hotels, engaging with guests through exclusive events, promotional campaigns, and social media collaborations.
“Sandra’s story is one of resilience, vision, and outstanding achievement,” said Mr Alan Yau, Head of Hotels at IOIPG. “Her journey aligns perfectly with our company’s hospitality values—ambition, excellence, and the resiliency to make a global impact. We are thrilled to welcome her to the IOIPG Hospitality family.”
Echoing this sentiment, Ms Tan Lee Fong, who played a pivotal role in the creation of Visit IOI Resort City campaign and serves as Cluster Director of Sales and Marketing, IOI Properties Group added, “Sandra’s rise from Puchong to the world stage reflects Visit IOI Resort City’s campaign vision of changing the perceptions of IOI Resort City through growth, empowerment, and reaching new heights on an international level. Her authenticity, charm, and dedication make her the perfect ambassador to elevate our brand’s visibility both locally and internationally.”
“I am deeply honoured to be the Visit IOI Resort City campaign hotels brand ambassador and to be part of the IOIPG Hospitality family,” said Sandra Lim. “IOIPG is not just a brand to me—it is part of my roots. Growing up in Puchong and attending a school founded by the late Tan Sri Lee Shin Cheng. I have always admired his legacy and the positive impact IOI Properties Group has had on the community. As I step onto the global stage, I am proud to represent a brand that embodies ambition, innovation, and excellence in hospitality.”
A MEANINGFUL PARTNERSHIP CONNECTED BY LEGACY
This exciting partnership between Visit IOI Resort City’s campaign and Sandra goes beyond an ambassadorial role—it is a celebration of shared values and fond remembrance of the late Founder. Having been influenced by the late Tan Sri Lee’s commitment to education and youth development during her school days, Sandra embodies the principles of perseverance, excellence, and innovation—the very same principles that IOI Properties Group strives to deliver to its guest experiences.
This collaboration also signals the hotel’s strategic move towards greater engagement, personalised customer, and unparalleled guest experiences. Sandra’s international appeal and strong social media presence will serve as a powerful platform to connect with a diverse audience, from business travellers to luxury seekers and experience-driven guests.
For more information, visit https://visitioi.com or follow our social media channels @visitioiresortcity for the latest updates and exclusive content.
Hi-res Images: https://bit.ly/3XrJL2p
ABOUT SANDRA LIM
Sandra Lim is the reigning Miss Universe Malaysia 2024, a global advocate for empowerment, and a prominent figure in the beauty and fashion industry. Raised in Puchong, she attended a school founded by the late Tan Sri Dato’ Dr. Lee Shin Cheng, whose leadership principles shaped her journey. With a strong social media presence and a passion for excellence, she continues to inspire individuals worldwide through her achievements and advocacy work.
Sandra Lim made history at the 73rd Miss Universe World pageant in Mexico City, securing a Top 30 placement—Malaysia’s first in 54 years. Born and raised in Puchong, Sandra’s journey from a small-town girl to the international stage is a testament to her grit, perseverance, and excellence. Her deep-rooted connection with IOI Group makes this collaboration even more meaningful, as she attended a school founded by the late Tan Sri Dato’ Dr Lee Shin Cheng, a visionary leader and founder of IOI Properties Group and IOI Corporation.
