Ultraman fans in Malaysia were in for a treat as Ultraman The Ultra Tour officially kicked off at Sunway Pyramid here today. The highly anticipated event, a collaboration between Tsuburaya Fields Entertainment International Pte. Ltd. (TFEI), One Universal Production Sdn. Bhd. (OUP), and Sunway Malls, brought together generations of fans to celebrate the iconic Ultra Heroes with a thrilling lineup of activities and immersive experiences.
Officiated by Dato’ Kamil Othman, the launch also saw the presence of representatives from various government agencies as well as the Embassy of Japan, further underscoring the magnitude of the collaboration in strengthening cultural and entertainment ties between Malaysia and Japan.
“The significance of this collaboration extends to the global promotion of intellectual properties. As we celebrate Ultraman’s legacy here in Malaysia, we are reminded of the importance of fostering international collaborations to enhance the reach and impact of creative content,” said Kamil. “Intellectual properties like Ultraman have shaped global pop culture, and this event showcases how Malaysia can be a thriving destination for such partnerships.”
One of the major highlights of the ceremony was the record-breaking ASEAN achievement, where One Universal Production Sdn. Bhd. was presented with the official plaque by ASEAN Records after successfully gathering 270 Ultraman fans in Ultraman-inspired attire—the largest gathering of its kind in Malaysia. The excitement continued with a special appearance by Yuki Totsuka, the Japanese actor portraying Yuma Hize/Ultraman Arc, who engaged with fans in an exclusive meet-and-greet session.
“Ultraman has been a part of so many childhoods, and it’s amazing to see how the love for this iconic hero continues to grow,” said Alvin Lee, Chief Executive Officer of One Universal Production Sdn. Bhd. (OUP). “Bringing Ultraman The Ultra Tour to Malaysia is truly special for us. This collaboration with Tsuburaya Fields Entertainment International and Sunway Malls isn’t just about an event—it’s about creating unforgettable memories for fans of all ages while strengthening the cultural bond between Malaysia and Japan,” he added.
The Ultra Tour will take fans on an unforgettable journey across seven Sunway malls, featuring Ultra Heroes meet-and-greet sessions, an Ultraman-themed Inflatable Playland, fun activities such as the Gigabash Game Demo, and a wide variety of exclusive Ultraman merchandise. After Sunway Pyramid, the tour will make stops at:
- Sunway Putra Mall, Kuala Lumpur
- Sunway Carnival Mall, Seberang Jaya, Penang
- Sunway 163 Mall, Mont Kiara, Kuala Lumpur
- Sunway Velocity Mall, Kuala Lumpur
- Sunway Big Box Retail Park, Iskandar Puteri, Johor
- Sunway Kluang Mall, Kluang, Johor
This collaboration extends beyond event activations, encompassing strategic initiatives that enhance Ultraman’s presence in Malaysia. Marketing and branding efforts will see joint promotional campaigns across both digital and offline platforms, as well as Sunway’s vast retail and entertainment ecosystem. Fans can also look forward to exclusive Ultraman-themed merchandise, ranging from apparel and toys to collectibles and limited-edition items, available at Sunway Malls.
In addition to retail offerings, the partnership will deliver immersive experiences through the Ultra Tour activations, which include meet-and-greet sessions and a variety of themed activities. There is also potential for further expansion through retail and licensing collaborations, involving retail brands and third-party licensees to strengthen Ultraman’s footprint in Malaysia.
Beyond entertainment, the event also embraced the spirit of Ramadan by giving back to the community. Two orphanages, Pertubuhan Kebajikan Rumah Pengasih Warga Prihatin and Persatuan Kebajikan Pusat Jagaan Rumah Kasih Harmoni Paya Jaras were presented with a charitable contribution to aid them in preparing for the upcoming holy month. The donation aimed to provide essential resources, meals, and festive necessities to ensure the children could celebrate Ramadan with joy and ease. Representatives from the orphanages expressed heartfelt gratitude, acknowledging the generosity and kindness shown by the event organizers and partners. This act of giving reflects Ultraman’s values of compassion and unity, reinforcing the event’s commitment to making a positive social impact alongside its entertainment offerings.
With its successful launch, Ultraman The Ultra Tour promises to deliver a thrilling adventure for fans across Malaysia, blending nostalgia, entertainment, and community spirit in a one-of-a-kind celebration of one of Japan’s most beloved pop culture icons.
