Pandora debuts a new Mother’s Day collection for 2025. Motherly love comes in many forms. A transformative gift from another person like no other. To capture the powerful feeling of motherhood in all its multifaceted expressions, Pandora presents a selection of designs that honour the deep connection shared between anyone who resembles a mother and the recipient of their love. To capture this interconnected concept, a new motif surfaces: the unbreakable bond symbol.
Referencing the mark of infinity, this fluid shape represents the enduring nature of motherly love. “This symbol is an abstracted representation of a hug, an embrace and a feeling of being safe,” say Pandora’s Creative Directors A. Filippo Ficarelli and Francesco Terzo. This delicate symbol of everlasting love takes the form of the Infinity Knot Charm and ring selection in sterling silver and 14k gold-plated designs, intended to add an elevated, deeply meaningful touch to any jewellery collection.
Additionally, Pandora’s iconic Snake Chain Bracelet has been reimagined to feature two braided chains that twist together, symbolising the intertwined relationship between mother figures and those they hold close. This style can be paired effortlessly with the Tennis Choker necklace from the Pandora Timeless collection for an elegant look – perfect for someone extra special. To honour motherly strength, new Pandora Moments charms with heartfelt, humorous messages are made to be styled and stacked for a personalised treat.
Pandora celebrates the mother-like power to move the world with one look and one hug, with a Mother’s Day campaign featuring a cast of real family members that openly share the depth of their lifelong connections. A continuation of Pandora’s BE LOVE campaign, Karen Elson and daughter Scarlett; Elisabetta Dessy, son Aldo and daughter Aurora; Alva Claire; Paula Soares; and brother-sister duo Ugbad Abdi and Hani Abdi come together for the campaign. “It’s nice to have someone who’s there for you and who you can count on,” Scarlett says on camera about her mother Karen. In essence, the group demonstrates the significance of Pandora jewellery and how it’s more than just a gift of appreciation, but a cherished expression of love.