Malaysian snack lovers and K-pop fans are in for a double treat! SW Food, under the ecoBrown’s brand, is thrilled to announce the launch of its latest Brice snack flavor: Truffle – a rich, savoury twist to the popular baked rice snack – and it’s bringing K-pop group TREASURE along for the celebration.
Following the massive success of its Spicy Cheese and Seaweed flavors, ecoBrown’s Brice is leveling up the snacking game with this bold new flavor made from premium quality rice, high in dietary fibre and essential vitamins (B3, B6 & E). Like its predecessors, Brice Truffle is baked, not fried, offering a crunchy bite that’s as wholesome as it is satisfying.
To mark the launch in style, fans of TREASURE will have a chance to meet their idols in person during a five-day event from May 29 to June 2, 2025, at Sunway Pyramid’s Orange Concourse. The main highlight? A special meet-and-greet on May 30 featuring TREASURE members CHOI HYUN SUK, DOYOUNG, HARUTO, and PARK JEONG WOO — where 100 lucky fans will get autographed items and a group photo with the boys!
Winners will be announced on May 19, 2025, so fans are encouraged to join early! On top of that, visitors at the event can take part in interactive station games to win amazing prizes and explore Brice’s flavorful range.
“Truffle is the perfect combination of indulgence and health. It aligns with our ‘Snack the Smart Way’ message, allowing families and friends to bond over great taste and nutrition,” said Vynce Lim, Marketing Head of SW Food. “With TREASURE joining us, this launch becomes more than a product release – it’s an experience.”
Brice snacks are now available nationwide at Jaya Grocer, Mydin, Lotus’s, AEON, and more.