This May, New Balance brings its globally celebrated Grey Days 2025 campaign to the heart of Kuala Lumpur — at Pavilion KL — inviting fans and sneaker lovers to experience the colour that defines a cultural legacy: grey.
Running from 9 May to 2 June 2025, the Grey Days campaign at New Balance Pavilion Kuala Lumpur (Level 5) pays homage to the brand’s most iconic colour through two key activations:
- An immersive In-Store Experience
- A stylish Grey Days Pop-Up on the Level 5 Link Bridge (from 9 – 18 May)
Why grey? For decades, grey has been more than just a colour for New Balance — it’s a statement of timeless style, authenticity, and understated cool. The campaign shines a spotlight on this legacy through exclusive product drops, brand storytelling, and community-led moments.
Here’s what you can expect:
- Explore curated collections of grey-toned classics and new releases
- Join hands-on workshops* that dive into the craft and design of New Balance
- Score a limited-edition tote bag* with a minimum in-store purchase
Workshops and gifts available while stocks and slots last.
Whether you’re a longtime fan or new to the brand, Grey Days 2025 is your chance to connect with the heritage and future of New Balance in one unforgettable retail experience.
Event Details:
- In-Store Experience: 9 May – 2 June | New Balance Pavilion KL, Lot 5.10.00, Level 5
- Pop-Up: 9 – 18 May | Level 5 Link Bridge @ Pavilion KL
- Time: 10AM – 10PM daily
Follow the movement and share your grey moments at @newbalance (Instagram) and @NewBalanceMalaysia (Facebook). Don’t forget to tag #NewBalanceMY and #NBGreyDays2025.