Fashion & Beauty

Zizan Razak Is Now G-SHOCK Malaysia’s First-Ever Brand Ambassador And It Just Makes Sense

From comedy king to watch icon, Zizan Razak has just landed a major new role as the official face of G-SHOCK Malaysia, making him the brand’s first-ever local ambassador. It’s a huge move that blends Malaysian pop culture power with one of the world’s most iconic watch brands.

The partnership is part of G-SHOCK’s global push to bring together the worlds of Fashion, Art, Music, and Sports (aka FAMS) and Zizan fits that vibe to a T.

Let’s be real: Zizan’s journey is the stuff of Malaysian entertainment legend. He shot to fame via Raja Lawak and Maharaja Lawak, then took the crown at Super Spontan and Super Spontan All Stars. Over the years, he’s delivered hit after hit from Polis Evo to Abang Long Fadil to Mael Lambong not to mention viral comedy gold on socials.

And he’s not just about laughs. Zizan is a legit motorsports junkie, and in 2024, he finally turned his fanboy dreams into reality by competing in the PETRONAS Grand Prix of Malaysia.

His grind? Unstoppable. His vibe? 100% G-SHOCK.

Built Different: Zizan x G-SHOCK 6900

Zizan kicks off his ambassadorship by repping the legendary G-SHOCK 6900 series known for its bold front button and triple graph dial. This design turned heads when it dropped in 1995, and 30 years later, it’s still making waves in the game.

G-SHOCK’s latest campaign, “Toughness is Multi-dimensional,” fits Zizan perfectly. Whether he’s making movies, racing bikes, or cracking jokes on stage, he’s all about resilience, confidence, and originality just like the watch on his wrist.

A Star Among Legends

Zizan now joins an epic regional squad of G-SHOCK FAMS, including:

  • Superbon – ONE Championship kickboxing world champ

  • Rizky Ridho – Indonesian football star

  • Dwight Ramos – Filipino basketball hero in Japan’s B.League

Together, they’re repping a lifestyle that’s as tough as it is expressive — on the streets, in the ring, and everywhere in between.

What’s Next?

According to Yuki Mutsui, Managing Director of Casio Malaysia:

“Zizan lives the G-SHOCK spirit effortlessly. He’s bold, sharp, original someone who can switch from sophistication to energy in a heartbeat.”

Big things are coming. With Zizan in the mix, G-SHOCK Malaysia is turning up the heat expect more community vibes, exclusive drops, and stories that go beyond just watches.

Stay tuned at gshock.casio.com/my and follow @gshock_casio_my for all the updates, behind-the-scenes moments, and next-level wrist game.

nur

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