10Star Cinemas, a subsidiary of MAA Group Berhad, has signed a landmark Memorandum of Understanding (MoU) with Hextar World to open its flagship Klang Valley location at the iconic Hextar World at Empire City.
The MoU, signed between YM Tunku Dato’ Yaacob Khyra, Executive Chairman of MAA Group Berhad, En. Onn Norshal Hamzah, Chief Executive Officer of 10Star Cinemas, and Dato’ Eddie Ong, Group Chief Executive Officer of Hextar Group, signifies more than just an expansion, it is a bold move to redefine Malaysia’s cinema landscape through innovation, inclusivity and community empowerment.
“This isn’t just a new cinema, we’re building a new cinema experience. This MoU marks a new chapter for 10Star Cinemas. We represent access, opportunity, and identity. We’re proud to bring our signature experience, affordable luxury, while also uplifting young creators and supporting local film development right in the heart of the Klang Valley,” said En. Onn.
Expected to open in the first quarter of 2026, the Empire City location will offer premium, affordable and community-focused cinema experience. The venue will serve as a cultural venue for local and overseas filmmakers, reinforcing 10Star Cinemas’ vision of making Malaysian cinema more visible and accessible.
The collaboration reflects a shared vision between the two brands. Hextar World is dedicated to building and engaging the next generation that spark connection and creativity. The partnership with 10Star Cinemas achieves this goal by bringing in a cinema concept that not only entertains but also enriches this shared vision.
Hextar World will be the vibrant home of 10Star Cinemas’ flagship cinema in the Klang Valley, set to commence operations in the first quarter of 2026 and poised to anchor the district as a new cultural and entertainment landmark.
With six thriving cinemas in several East Malaysian locations since its founding in 2021, 10Star has established itself as a symbol of contemporary community entertainment with the brand’s commitment of bringing cinema to rural areas, empowering young storytellers and building a strong local content ecosystem that set it apart from the industry.
Having achieved that, 10Star will now embark on its journey in Hextar World to create a totally different cinema experience in terms of concept and design that focus on the expectations of the discerning urban audience.
“Hextar World is about creating destinations that inspire. Welcoming 10Star Cinemas into our fold aligns perfectly with our mission to curate meaningful, next-generation experiences for the public,” said Dato’ Eddie Ong
This milestone marks a significant moment in Malaysia’s entertainment landscape, with 10Star Cinemas set to lead a cultural and commercial wave rooted in accessibility, innovation and national pride.
About Hextar World at Empire City
Hextar World at Empire City is more than just a shopping destination—it’s a vibrant hub designed to redefine entertainment, edutainment, and lifestyle experiences. Strategically located within the Damansara area, our mall seamlessly blends leisure, learning, and lifestyle to cater to the diverse needs of residents and visiting shoppers alike. It offers a dynamic space where families, professionals, and trendsetters can shop, play, and explore. Whether you’re looking for thrilling attractions, enriching activities, or everyday conveniences, our mall is designed to inspire and elevate every visit. Welcome to Hextar World at Empire City — where shopping meets discovery, and every experience is unforgettable. Learn more at www.hextarworld.com.my or follow our social media accounts at hextarworldempirecity.
