What do you get when you mix wellness, good vibes, and 30 Proton cars? A crossover we didn’t know we needed.
In a feel-good first, AG Autoworld and Herbal Farmer teamed up to launch the AG Autoworld x Herbal Farmer Crossover Fun Drive a unique road trip experience that brings together community, health, and horsepower for one unforgettable journey across Johor.
Not Just a Convoy, But a Movement
Exclusively for Proton car owners, the fun drive flagged off at the Proton e.MAS AG Autoworld Showroom, featuring popular models like the Proton S70, X50, and the brand’s latest EV innovation, the e.MAS 7. But this wasn’t just about showing off your ride it was about showing up for connection and wellness.
Hosted by Ms. Janessa Kuek, CEO of AG Autoworld, and Mr. Alvin Khoo, Head of Marketing at Herbal Farmer, the event brought together two different industries with one shared goal: building a healthier, happier, and more connected community.
Wellness Meets the Open Road with OT Ginseng Drink
Every epic road trip needs fuel and we’re not just talking petrol. The highlight of the day? Herbal Farmer’s OT Ginseng Drink, the event’s official wellness booster, designed to keep participants energized and mentally alert. Think less yawning, more cruising.
As part of the journey, the first pit stop was Herbal Farmer Johor Jaya outlet, where drivers swapped GPS for treasure maps in a light-hearted treasure hunt. Lucky winners scored wellness-themed goodie bags while exploring Herbal Farmer’s range of refreshing health products.
The road trip wrapped up at AG Autoworld’s Proton Kluang showroom, where the real fun began. Think: family-friendly workshops, mini games, buffet lunch, and a guided showroom tour. Plus, a special wellness talk titled “How to Stay Energized During Road Trips” hosted by Herbal Farmer, spotlighting the OT Ginseng Drink and smart travel tips.
What the Brands Are Saying
“This event is more than just a test drive. It’s a lifestyle experience. We’re proud to showcase Proton’s strength and innovation, especially with our latest EV, the e.MAS 7,” said Ms. Janessa Kuek, CEO of AG Autoworld.
“Through this partnership, we’re showing how Herbal Farmer’s wellness philosophy fits seamlessly into everyday life even on the road,” shared Mr. Alvin Khoo, Head of Marketing at Herbal Farmer.
Why This Matters
The AG Autoworld x Herbal Farmer Fun Drive proves that brand collaborations don’t need to stay in their lanes. When auto meets wellness, you get something fresh: a driving experience that fuels both cars and people, body, mind, and community.
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