Picture this: 2,000 creators. 80+ brands. One giant house party for all things content, community, and commerce. That was the vibe last weekend as Shopee House returned for its biggest edition yeT, right on time for the 7.7 Mid Year Sale.
And no, this wasn’t your typical networking event with finger food and boring slides. This was creator-powered energy on full blast where TikTokers, livestreamers, beauty junkies, tech reviewers, and affiliate hustlers came together to connect, co-create, and gear up for one thing: helping Malaysians shop smarter.
From Beauty Drops to Battery Deals: The Brands Showed Up
Headlining the show? Big names like Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, joined by local favs like Naelofar, The Pastels Shop, Al ’Ard, ZUS Coffee, and even BateriHub (because who doesn’t love a full car battery and a good deal?).
From live demos and product booths to on-the-spot content creation, brands weren’t just promoting they were empowering affiliates to turn experience into conversion. That means: beauty tutorials, tech unboxings, real-time Q&As, and trusted recommendations Malaysians actually want.
Real Talk, Real People: Creators Keeping It Honest
In a panel titled “Content with Purpose”, creators like Brozaki, JoyahSiKepoh, and FHStore reminded everyone why affiliate content works best when it’s real.
“It’s not about going viral, it’s about being real,” said Brozaki.
“People follow you for who you are, and they buy when they trust what you say.”
JoyahSiKepoh kept it relatable:
“Your content doesn’t have to be perfect just honest. Shopee’s tools make it so easy to share what I love and help my followers shop smarter.”
FHStore added a dose of discipline:
“Even simple, everyday content can snowball consistency is everything.”
Masterclass Mode: Livestreams & Long-Form Hacks
Want to crush it in Shopee Live? Creator Mekallynashop (yes, the top livestreamer) broke it down in her masterclass:
“You don’t need a big team just rhythm, real-time vouchers, pinned comments, and that product tag game on point.”
Meanwhile, techie fave TheKampungNerd brought the YouTube game:
“Repurpose your livestreams. Turn FAQs into videos. You don’t need fancy edits just clarity, value, and listening to your audience.”
Creators left with a whole content playbook and probably a full phone storage from filming everything.
Affiliate Power = Real Impact
Shopee House isn’t just an event. It’s part of Shopee’s creator-first strategy, giving everyone from students to full-time streamers a shot at turning content into income. Over 500,000 Malaysian creators are already onboard, proving that affiliate marketing isn’t a side hustle it’s a digital movement.
“Our vision is to grow with creators,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia.
“Through tools like the Affiliate Marketing Solution, YouTube Shorts integration, and the Content Creator Club we’re making it easier for creators to earn, and for shoppers to find deals they can trust.”
So, What’s Next?
The 7.7 Mid Year Sale kicks off 25 June 2025 and thanks to the Shopee affiliate squad, you won’t be shopping blind. Expect localised content, real reviews, honest demos, and exclusive deals across Shopee Live, Shopee Video, and beyond.
Ready to shop Lagi Murah, Lagi Cepat?
Head to shopee.com.my/m/7-7 and let the creators guide your cart.
