Malaysia’s coffee scene just got bolder. Lavazza, the iconic Italian coffee brand, has teamed up with homegrown lifestyle innovator aura+ to launch a week-long coffee pop-up experience at Centre Court, Level Concourse, Suria KLCC from 15 to 21 July 2025.
This immersive pop-up celebrates the best of Italian coffee craftsmanship with the debut of the aura+ Java One Espresso Machine, making its first appearance in Malaysia and the launch of Lavazza’s Crema e Gusto Forte capsule, designed for coffee lovers who crave rich intensity in every cup.
A Star-Studded Launch
The exclusive VIP event was attended by a host of notable guests including Lavazza’s Asia leadership team and major players from Malaysia’s retail, lifestyle, and F&B industries. Mr. Philip Ng, Sales Director of Lavazza Asia, kicked off the event with an official speech before unveiling Lavazza’s newest innovations alongside aura+.
Among the highlights:
Aura+ Java One Espresso Machine (compatible with Nespresso® capsules)
Special Starter Kit Launch Offer: RM599 for the Java One Machine + 8 boxes of Lavazza capsules (regular price RM891)
A Pop-Up Full of Coffee Culture & Fun
The Lavazza Pop-Up isn’t just about tasting coffee, it’s about experiencing it.
Visitors can enjoy:
- Free coffee tastings and handcrafted Coffeetails by professional baristas
- Exclusive discounts on Lavazza capsules, beans, ground coffee & more
- Fun games and giveaways including capsule holders, coffee filters, and Gacha prizes
- Instagrammable photo wall and personalized engraving service for added flair
- Free tumbler with every aura+ Java One Espresso Machine purchase
Special Launch Promotions
Spend RM60+ (or 3 boxes): Spin the Wheel
Spend RM160+ (or 8 boxes): Free capsule holder or coffee filter + Lavazza Gacha Draw
Buy the Java One machine: Receive a FREE insulated tumbler
With a sleek espresso machine, bold new capsule, and a curated Italian coffee experience, this pop-up blends the art of coffee with modern living, the ultimate treat for espresso lovers, lifestyle seekers, and curious passersby alike.
Catch the Lavazza Pop-Up before it ends on 21 July 2025. Sip, play, shop, and discover coffee like never before.
