Malaysia’s biggest kidpreneur platform is back and it’s bigger, bolder, and on screen.
Introducing Goodday KidSTART 3.0, the third edition of Goodday Milk’s inspiring initiative to turn young dreamers into future leaders.
Since launching in 2022, Goodday KidSTART has reached over 5,000 kids nationwide, scooping a Malaysia Book of Records title along the way for the Largest Kidpreneur Programme in the country.
This year, it returns with a powerful mission: To nurture confidence, creativity, and leadership in kids while teaching them the ropes of business and financial literacy in a fun, real-world way.
Watch Kids Become CEOs
For the first time ever, KidSTART will hit national TV with a reality series on Astro Ria and Astro Ceria.
Viewers will get a front-row seat as kids go from business idea to full pitch, guided by expert mentors and fueled by their wildest imaginations.
This is more than just a competition, it’s a journey of growth, grit, and game-changing ideas.
“We’re not just nourishing bodies we’re nourishing minds,” said Amy Gan, VP of Marketing at Etika. “Some of these kids started out shy, but by the end, they pitch like visionaries.”
Goodday KidSTART 3.0 is going nationwide this July, with over 6,000 students expected to take part both in classrooms and via online webinars. From design thinking to business modelling, kids will learn how to tackle real-world problems with bold, creative solutions.
“KidSTART doesn’t just teach entrepreneurship,” said Chen Chow Yeoh, founder of 1% Advisory & Coaching.
“It nurtures leadership, purpose, and courage even in 9-year-olds. And trust me, they pitch better than some university grads!”
Call for Entries Now Open!
If your child has a big idea, this is their time to shine.
📅 Submission period: 1 July – 30 September 2025
🎥 How to enter: Submit a short video on www.gooddaykidstart.com introducing the kidpreneur, their idea, and why it matters.
From there:
- Top 100 will be shortlisted to refine their ideas.
- Top 20 finalists will be mentored and featured on national TV.
- Winners will take home prizes worth up to RM60,000 to turn their dreams into real businesses.
Have a young changemaker at home?
It’s time to let them lead, pitch, and grow. Submit now and let the journey begin.