“To The Ones Who Carry Us” puts friendship in the spotlight and reintroduces the brand’s signature Deco bag in fresh seasonal colors.
Kate Spade New York is stepping into Spring/Summer 2025 with a campaign that hits where it matters: real, ride-or-die friendships.
Titled To The Ones Who Carry Us, the global campaign stars Grammy nominated rapper Ice Spice and digital star Charli D’Amelio, two cultural icons who embody confidence, creativity, and connection.
Shot against a dynamic city backdrop, the campaign showcases the Deco Chain Shoulder Bag now available in bold new shades like Blue Multi Denim, Jungle Vine, Sweet Cream, and Apricot Cream.
Known for its clean lines and everyday elegance, the Deco is styled to move effortlessly from day to night, just like the ones who carry us through all of life’s highs and lows.
More than a fashion drop, this campaign is a statement: strong friendships are timeless, and a good bag (like a good friend) makes every moment better.
