SW Food, under the ecoBrown’s brand, has launched the fourth flavour in its Brice range – Himalayan Salt – a healthy snack made from brown rice, red rice and black rice.
The launch event featured an appearance by the K-Pop idol, MINNIE of I-die – and took place at the One Utama Oval Concourse, today.
With the slogan “Snack the Smart Way”, this snack is made using a “baked, not fried process and is available in 40g and 100g packs.
The launch of the Himalayan Salt-flavoured Brice follows the success of three previous flavours; Spicy Cheese, Seaweed and Truffle – which have captured the attention of Malaysians since their individual release.
Brice is a snack that is high in dietary fibre and a source of Vitamin B3, rich in Vitamin B6 and provides Vitamin E.
According to SW Food’s Head of Marketing, Vynce Lim, this launch is particularly meaningful as it creates special moments for friends, loved ones, and loyal customers to enjoy the product together.
“Himalayan Salt is famously known for their health and beauty benefits, this new flavour can be enjoyed by all age groups and it is made from premium quality rice. Our Brice is baked, not fried, crunchy and high in dietary fibre, vitamin B6 and vitamin E. With Brice, you will enjoy the satisfaction of having a light snack while maintaining a healthy body.” said Vynce
“We are truly excited about this launch, with a special appearance by the K-Pop idol MINNIE of i-dle, known for her exceptional talents and beauty, offering our loyal customers an unforgettable exclusive experience,” she added
For information, Brice products are available at major supermarkets such as Jaya Grocer, Mydin, Lotus’s, AEON, and more
About Serba Wangi Sdn. Bhd
Since its establishment in 1993, Serba Wangi Sdn. Bhd. has grown to become one of the nation’s loading rice millers and wholesalors focusing on the rice business. The business covers an extensive scale of activities ranging from milling, processing, packaging to the distribution of various rice and rice products under the flagship brand JATI.
Focusing holistically on the rice business, Serbe Wang/ Sdh. Bhd. reputable produets in the market include Kapel Layar, Carnation, Songhe Noble Pine Crane, Songhe Lotus, Fres-Harves, and ecoBrown’s.
Making strides in 2019, Serba Wang/ Sdh Bhd launched a new brand known as Jati Signature, which is a premium rice brand as a gift to all consumers for their loyal support over the year.
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