HUAWEI Malaysia has officially unveiled its next-generation flagship lineup, the HUAWEI Pura 80 Series, setting a new standard for smartphone photography and style. Comprising the Pura 80 Pro and Pura 80 Ultra, the series brings together breakthrough imaging technology, powerful performance, and sleek aesthetics designed to meet the needs of modern lifestyles.
Unveiled globally in Dubai, the Pura 80 Series isn’t just a smartphone, it’s a photography powerhouse wrapped in a fashion-forward design. For Malaysians, it’s now available nationwide with prices starting from RM4,599, accompanied by launch perks worth up to RM2,978.
At the top of the line is the Pura 80 Ultra, offered in Prestige Gold and Golden Black. It introduces an industry-first Switchable Dual Telephoto Camera with two optical zoom levels (3.7x and 9.4x) powered by a large 1/1.28-inch sensor, giving users crystal-clear shots from concert crowds to street portraits without ever moving their feet. The Ultra model also features a 1-inch Ultra Lighting HDR Camera, bringing lifelike colours, dynamic range, and incredible detail to every photo, even in low light.
Meanwhile, the Pura 80 Pro, available in Glazed Red, Glazed White, and Glazed Black, comes with an Ultra Lighting Macro Telephoto Camera, perfect for capturing miniature details, from food textures to tiny figurines, with rich clarity and up to 100x digital zoom.
Beyond imaging, the Pura 80 Series delivers fast, fluid performance and access to a full ecosystem of apps via AppGallery, HUAWEI’s trusted platform. Whether you’re a mobile photographer, content creator, or tech enthusiast, the Pura 80 Series blends function and fashion seamlessly.
To celebrate the launch, early buyers will receive free gifts worth up to RM1,428, including HUAWEI FreeBuds Pro 4 and 1-year HUAWEI Care+. The campaign runs until 31 December 2025, while stocks last.
The HUAWEI Pura 80 Series is available at all HUAWEI Experience Stores, HUAWEI Official Website, Shopee, Lazada, and TikTok Shop, as well as telco partners Maxis and U Mobile.