Forget “are we there yet?”, the next road trip might look more like Forza Horizon and less like staring out the window. At IAA Mobility 2025 in Munich, LG Electronics just dropped a bold vision: cars are no longer just cars, they’re about to be living rooms on wheels.
With its new webOS-based Automotive Content Platform (ACP), LG is teaming up with Xbox and Zoom to make vehicles double as a gaming console and a mobile office. Yep, you can slay demons in Doom: The Dark Ages, drift in Forza Horizon 5, or hop into a Zoom call, all without leaving your seat.
Xbox in the Passenger Seat
Got Xbox Game Pass Ultimate and a Bluetooth controller? Plug in, and boom: your car’s infotainment screen is now your console.
Cloud gaming means you carry your saved progress from home to highway, making “carpool gaming” a thing.
As Xbox’s Chris Lee puts it: “We’re bringing the joy of gaming wherever people are.” Translation: even traffic jams can be fun.
Zoom Calls on Wheels
On the productivity side, Zoom is officially sliding into your car’s dashboard. Imagine dialing into Monday meetings while parked at a rest stop or catching up with your team mid-commute (don’t worry, the UI is designed to reduce distractions).
Brendan Ittelson of Zoom says it best: “We meet people where they meet, office, home, or car.” Basically, your Honda could soon double as a WeWork.
From Netflix to Baby Shark
Since LG’s webOS already powers 240 million smart TVs, they’re bringing that same energy to cars. Passengers can stream Netflix, Disney+, YouTube, Baby Shark World (yep, parents, get ready), plus a growing list of platforms like RakutenTV, Joyn, and U-NEXT.
So, binge-watching One Piece or Stranger Things while someone else drives? Totally possible.
The Bigger Picture
LG calls this the Software-Defined Vehicle era, a shift where cars aren’t just transportation but entertainment hubs, gaming rigs, and meeting rooms rolled into one. By 2030, LG aims to have its ACP inside 20 million vehicles worldwide.
In short: your next ride might feel less like a commute, and more like hanging out in a moving Airbnb with WiFi.
TL;DR: LG + Xbox + Zoom want your car to be the ultimate crossover, part Netflix lounge, part gaming rig, part office. The future of road trips? Less “FM radio,” more “press start.”
