Every child deserves to begin life in a place of safety and love. With this conviction, Mamaway Malaysia, a trusted maternity and infant care brand, has introduced its Baby Box Campaign, a year-round nationwide CSR initiative offering free Finnish Baby Boxes to expecting mothers and parents of newborns.
Inspired by Finland’s Safe-Sleep Tradition
The campaign draws inspiration from Finland’s world-renowned Baby Box tradition, credited with lowering infant mortality rates for decades. Mamaway’s Baby Box provides a safe, breathable, and clutter-free sleeping space, reducing the risks of unsafe co-sleeping while giving mothers peace of mind during postpartum recovery.
Though many Malaysian mothers practice co-sleeping with 61.1% sharing a bed with their infants in the first week after birth, tragic incidents have highlighted the risks of such arrangements. Mamaway aims to complement cultural traditions with a safer alternative, empowering families to maintain closeness while ensuring infants rest securely.
“Parenting isn’t about how much money you spend; it’s about knowing the right methods. Mamaway is like a safety net, we won’t let you fall,” said Deborah Liu, Founder of Mamaway.
Safety Meets Practicality
Each Finnish Baby Box includes a medical-grade hydrofoam mattress, hypoallergenic and non-toxic, tested to European SGS standards. Beyond safe sleep, the box is sturdy, portable, and hygienic, doubling as a resting space whether at home, in the kitchen, or on the move.
For mothers, it offers both peace of mind and flexibility, a practical companion in the earliest days of parenthood.
How to Redeem
Expecting mothers can redeem their free Baby Box by presenting their Buku Pink (official maternity record book) at any Mamaway outlet:
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IOI City Mall, Putrajaya
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Bellisa Row, Penang
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Mid Valley Megamall, Kuala Lumpur
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Setia Tropika, Johor Bahru
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Mid Valley Southkey, Johor Bahru
Infants under two months also qualify, with parents able to redeem the Baby Box and purchase the certified mattress at 50% off with any purchase.
A Legacy of Care
For 20 years, Mamaway has supported mothers across pregnancy and parenthood, combining safe products, supportive spaces, and knowledge-sharing. With the Baby Box Campaign, it continues that legacy, helping shape safer, healthier beginnings for Malaysian families.
For updates and details, visit Mamaway’s official website, Facebook, or Instagram.