A new chapter of Malaysian automotive history begins today as PROTON officially launches the All-New Saga, the most transformative evolution of the nation’s most iconic sedan since its historic debut in 1985.
Carrying the theme “Four Esteemed Decades, a Future Without Limits,” the launch was officiated by Yang Berhormat Mulia Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry (MITI), at the Malaysia International Trade and Exhibition Centre (MITEC). The event gathered national leaders, industry partners, and thousands of proud Malaysians to celebrate the rebirth of a national symbol.
All-New Saga: Built on PROTON’s New AMA Platform
The All-New Saga is the first model built on PROTON’s Advanced Modular Architecture (AMA), a cutting-edge, globally compliant platform fully owned and developed by PROTON.
This marks a monumental step forward for Malaysia’s engineering capabilities, strengthening PROTON’s independence while opening new collaboration opportunities within the global Geely ecosystem.
Since joining forces with Geely in 2017, PROTON has transformed its lineup with acclaimed models such as the X70, X50, S70, and X90. The All-New Saga now continues that momentum — combining modern innovation, refined design, and Malaysian soul.
Underpinned by PROTON’s Operational Excellence (POE) programme and supported by the nation’s largest network of 164 3S and 4S outlets, the All-New Saga promises superior ownership, convenience, and after-sales experience nationwide.
“The All-New Saga marks a major milestone in our evolution,” said Dr. Li Chunrong, Chief Executive Officer of PROTON. “It is more than just a car, it is the embodiment of national pride, engineering excellence, and our passion to deliver intelligent, high-quality vehicles Made for Malaysians, Engineered for the World.”
Demand is already soaring with over 20,000 bookings secured prior to launch, reaffirming the Saga’s status as Malaysia’s beloved icon.
Introducing I.C.O.N, A New Standard of Performance, Safety, Intelligence & Style
Guided by the tagline “Intelligence That Thrills,” the All-New Saga introduces I.C.O.N, a new benchmark of automotive excellence.
I – Impressive Performance
- 1.5L i-GT Engine + CVT
- Outstanding fuel economy: 4.9L/100km (MDC)
- New Electric Power Steering (EPS)
- PROTON Ride & Handling for comfort and stability
C – Comprehensive Safety
- Six SRS airbags
- Nine ADAS features
- Reinforced RESS chassis with HPF components
O – Optimised Intelligence
- Integrated 16-inch Dual Screens
- Wireless Apple CarPlay & Android Auto
- Auto headlamps, Follow-Me-Home lighting, smart convenience features
N – Next-Gen Style
- Sulaman Songket-inspired front grille
- Full LED Projector Headlamps
- Full LED Tail Light Bar
- Refreshed interior with modern Malaysian identity
All-New Saga Variants, Colours & Pricing
The All-New Saga comes in three variants: Standard, Executive, Premium and in five bold colours:
- Marine Blue
- Space Grey
- Ruby Red
- Armour Silver
- Snow White
Official OTR Pricing
Standard: RM38,990 (Peninsular) / RM40,990 (East MY)
Executive: RM44,990 / RM46,990
Premium: RM49,990 / RM51,990
Price After Rebate (Limited Time)
Standard: RM37,990 / RM39,990
Executive: RM43,990 / RM45,990
Premium: RM48,990 / RM50,990
All-New Saga Ownership Benefits & Launch Packages
Every Saga includes:
- 5-year / 150,000km warranty
- 3x free labour services (Pro-Warranty*)
Buyers also enjoy optional launch benefits:
Pro-Trade-in*
Up to RM1,500 for existing trade-ins
Pro-Xchange*
Up to RM2,000 for deregistering non-roadworthy trade-ins
Pro-Finance*
Attractive interest rates starting at 2.6%
Pro-Shield Insurance*
Enhanced protection including:
- Special Perils
- Flood relief up to RM2,000
- Passenger personal accident up to RM15,000/person
Elevated After-Sales Standards
PROTON also introduced new service enhancements:
- Fast Service* for basic service intervals
- 1-Day Service Delivery* guarantee
- Relief Car + One-Time Free Service* for repairs exceeding 3 working days
These improvements reflect PROTON’s mission to elevate ownership satisfaction nationwide.
A New Saga Begins
With renewed engineering, modern tech, and an unmistakable Malaysian identity, the All-New Saga is ready to shape the future of national mobility.
To explore or book the All-New Saga, visit any PROTON authorised outlet or follow Proton Cars Official on social media.
The Saga continues, stronger, smarter, and more Malaysian than ever.