JYY Group has officially kicked off the 2026 Chinese New Year celebration with its “HORSEH! Lucky Bee With You” concert, aiming to showcase the rich Malaysian Chinese New Year culture to both local and international audiences.
The launch, held in collaboration with Visit Malaysia 2026, featured a star-studded lineup including Nancy Sit, Nicholas Teo, Ah Niu, Angeline Khoo, 3P, and Jaspers Lai. The event combined traditional symbols, festive music, and modern Mandopop, celebrating the Five Elements; Metal, Wood, Water, Fire, and Earth, each representing values like heritage, growth, flow, festivity, and belonging.
Highlights include:
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New festive songs “HORSEH” and “Lucky Bee With You” blending modern rhythms with traditional warmth.
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MY Treasures 2026 series featuring Malaysian treats like Fortune Pineapple Cake, Trigona Honey, bird’s nest, Tongkat Ali, and Musang King durian, perfect for gifting.
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Cross-industry collaborations with Chin Hin Group, Poh Kong, AirAsia, and Joy Paradise to elevate Malaysian culture on the global stage.
The event concluded with a ceremonial bell, symbolizing blessings, unity, and the start of the Year of the Horse, marking another step for JYY Group in turning Malaysian Chinese New Year into an international cultural showcase.
To learn more details about the JYY Group, please visit the official website.