Ejen Ali Takes Malaysia to the World Stage at the M7 Championship
Malaysia’s beloved animated hero, Ejen Ali, makes his first-ever appearance on the global esports stage at the M7 World Championship through the standout campaign “Cuti-Cuti MLBB with Ejen Ali.”
The collaboration marks a major milestone as local animation meets international competitive gaming.
Born from local imagination, the campaign brings Ejen Ali’s core values—bravery, teamwork, and resilience, to life. These qualities resonate straight with the international Mobile Legends: Bang Bang (MLBB) community.
More than a character appearance, this collaboration bridges local entertainment and global esports.
Through MOONTON Games’ ongoing partnership with regional creators, Ejen Ali emerges as a cultural connector.
This proves that homegrown stories can travel far, resonate widely, and shine on the world’s biggest stages.
The campaign launched alongside the school holidays and the excitement of M7. It brings Ejen Ali to life through on-ground activations around Jakarta. There, he meets fans and engages directly with the gaming community.
These moments show how entertainment can cross borders, unite esports fans, and create shared cultural memories within competitive gaming.
Exclusive Rewards for Fans
From now until 16 January 2026, MLBB players in Malaysia and Indonesia can unlock limited-edition Ejen Ali content. This can be done through in-game activities and special TikTok challenges.
Free rewards include the exclusive emotes “Ready!” and “Rise, Satria!”, plus a special spawn effect that brings Malaysia’s hero into the Land of Dawn with unmistakable style.
M7 Championship, A Global Tournament, A Cultural Stage
The M7 World Championship, the seventh edition of the M-Series, gathers 22 of the world’s top teams in Jakarta from 3 to 25 January 2026, competing for a USD 1 million prize pool.
Beyond crowning a world champion, M7 has evolved into a cultural platform where gaming meets entertainment and national identity. Ejen Ali’s presence underscores that evolution—spotlighting regional heroes on a truly global stage.
Fans and players are invited to join Cuti-Cuti MLBB with Ejen Ali and claim exclusive in-game rewards before 16 January 2026.
For the latest updates, follow the official MLBB and Ejen Ali social channels, and join the conversation using #CutiCutiMLBB #MLBBxEjenAli #MobileLegendsBangBang #EjenAli.