Events

CHAGEE Reimagines Tea with a Multi-Sensory Showcase at Singapore’s Asian Civilisations Museum

The Asian Civilisations Museum (ACM), together with international tea brand CHAGEE and the Singapore Tourism Board (STB), has unveiled Garden of Senses / 茶苑梦: A Tea Reverie — a first-of-its-kind, multi-sensory tea showcase that invites visitors to experience tea through sight, sound, touch, scent, and reflection.

Running from 28 January to 7 June 2026 at ACM, the immersive showcase explores tea as a deeply human ritual, shaped by centuries of tradition while continuing to evolve through modern creativity.

Rather than focusing only on taste or aroma, Garden of Senses takes visitors on a journey that mirrors life itself, moments of stillness, connection, and mindfulness, all centred around a simple cup of tea.

This marks ACM’s first-ever collaboration with a global lifestyle brand, blending museum artefacts with contemporary artistic expressions. According to ACM Director Clement Onn, the partnership allows tea heritage to be reinterpreted in fresh, meaningful ways, showing how tea has influenced cultures across Asia and continues to shape everyday life today.

For CHAGEE, the collaboration goes beyond beverages. “Tea has always been a cultural connector,” said Lawrence Wen, CEO of CHAGEE Singapore. “It lives in conversations, shared moments, and daily rituals. This exhibition presents tea not just as heritage, but as a living practice.”

STB sees the showcase as part of Singapore’s evolving cultural landscape. By bringing together global brands and local institutions, the initiative reflects the city’s vibrant, forward-thinking creative scene while offering visitors new ways to experience culture.

Inside the exhibition, visitors will encounter historic tea wares, sculptural installations, immersive soundscapes, fragrance-led spaces, and tactile tea-making tools. Contemporary artists Ashley Yeo and Alecia Neo also bring fresh perspectives, from quiet, contemplative installations to sound-driven works inspired by ASMR and human connection.

The experience extends beyond the museum walls with an exclusive CHAGEE pop-up along the Singapore River, offering a full beverage menu and merchandise previously available only in China. Highlights include limited-edition plush charms inspired by ancient tea routes and Singapore’s iconic Merlion.

Garden of Senses: A Tea Reverie is part of ACM’s All Access ticket, priced at S$25 for tourists and S$12 for Singaporeans and PRs, granting entry to all exhibitions on the day of visit.

nur

Recent Posts

La Roche-Posay x Watsons Malaysia: Win An Exclusive Meet-And-Greet With Perth Tanapon

Get those skincare receipts ready the dermatologist-favorite brand is bringing the beloved Thai actor-singer to… Read More

7 hours ago

Lapisan Pâtisserie Brings A Fresh Take To Familiar Malaysian Flavours This Merdeka

There are certain flavours that feel like home. This Merdeka season, Lapisan Pâtisserie, known for… Read More

7 hours ago

Fit Is Not the Same as Heart-Safe: Why the New Era of Endurance Sport Needs Sports Cardiology

As HYROX, IRONMAN, marathons and high-intensity fitness events surge in popularity, specialised cardiovascular assessment can… Read More

11 hours ago

Seoul Garden Celebrates 43 Years of Memories, Flavours, and Togetherness

Seoul Garden Group (“Seoul Garden”), a pioneer in Korean Halal dining across the region, is… Read More

3 days ago

Harry Potter’s 25th Anniversary Arrives at Pavilion Damansara Heights

Pavilion Damansara Heights is bringing the wizarding world to life with “Harry Potter: 25 Years… Read More

3 days ago

New Balance Brings SC Elite v6 and SC Rebel v1 to KL Car-Free Morning with Interactive NB Relay

New Balance is taking over Dataran DBKL this Sunday, 23 August 2026, bringing race-day energy… Read More

3 days ago

This website uses cookies.