One year, millions of cups, and a journey of perfecting every moment together. Luckin Coffee Malaysia officially turns one this January, marking its first anniversary with a month-long celebration.
The brand commemorates the milestone through its “One-derful Year, Perfected Together” anniversary campaign.
To honour the community that fuelled its growth, the brand is unveiling two brand-new beverage series alongside an exciting giveaway.
Luckin Coffee Malaysia is showing its appreciation by giving customers vouchers totaling RM1 million, marking the start of a spectacular 2025.
Since its debut in the Malaysian market, Luckin Coffee has redefined the local coffee landscape, serving millions of cups in 2025 alone.
Having achieved Halal certification within its first year, the brand demonstrates its commitment to quality and inclusivity. Luckin Coffee Malaysia combines global coffee expertise with a local touch. It offers specialty coffee that is both affordable and conveniently accessible.
As Luckin Coffee celebrates its inaugural milestone, it invites Malaysians to reflect on a year of shared memories. The brand looks forward to 2026, promising bold new flavors and elevated coffee experiences.
Further building on the momentum, the brand introduces the Sea Salt Caramel Series and the Tea Series. Both crafted to reflect balance, growth, and everyday enjoyment, values that resonate deeply with Malaysians in January.
Salted To Perfection: Sea Salt Caramel Series
Inspired by the harmony in life’s everyday moments, the Sea Salt Caramel Series celebrates the perfect balance of sweet and savoury. This new series will be available from 9 January onwards.
Made with Australian sea salt and caramel, the series blends sweet and savoury seamlessly with bold espresso. It delivers a flavour that is indulgent yet never overpowering, making it perfect for daily enjoyment.
- Sea Salt Caramel Shakerato: Crafted with bold espresso shaken until smooth and frothy, where salty-sweet caramel melts perfectly into the coffee for a light, satisfying finish.
- Sea Salt Caramel Latte: One of Singapore’s best-selling beverages in 2025, this crowd favourite features Australian sea salt and a balanced velvety caramel that is smooth, perfect for those who appreciate a twist in their usual latte.
Perfect Blossom, Finest Bloom: Luckin Coffee Malaysia’s First Tea Series
Celebrating the spirit of renewal and the beauty of new beginnings, Luckin Coffee is launching an exciting new offering. The brand proudly introduces its first-ever non-coffee venture on 23rd January.
This series serves as a gentle invitation for Malaysians to pause, reflect, and flourish in the coming year. Gracing this launch is Global Ambassador Liu Yifei. She embodies the timeless elegance and grace that define every cup in this debut series.
- Jasmine Blossom Milk Tea: Crafted with delicate jasmine tea from Hengzhou, Guangxi, China, the heart of the world’s jasmine-growing region. Each sip delivers an authentic floral aroma paired with silky milk, completely coffee-free and perfect for afternoon indulgence.
- Ceylon Bloom Milk Tea: A timeless blend of fragrant Ceylon black tea and creamy milk, carefully balanced for a smooth yet clean finish that appeals to both new and loyal milk tea lovers.
A Million Thanks: The Anniversary Giveaway
To show appreciation for the overwhelming support over the past year, Luckin Coffee Malaysia is launching a special anniversary giveaway. Customers have the chance to grab Luckin vouchers worth up to RM1 million.
From 16 to 22 January, every customer stands a chance to win exciting prizes with just one in-app purchase, making every sip even more rewarding.
Alongside exclusive deals and interactive in-app activities, the anniversary celebration is set to bring Malaysians closer to the brand than ever before.
One-derful Year, Perfected Together
“A year of growth, much like a perfect brew, requires time, passion, and the right environment. Our first anniversary belongs to the Malaysians who welcomed us into their daily lives, and our dedicated team and baristas who strive for excellence in every cup. As we step into 2026, we look forward to this shared journey, crafting more ‘Luckin moments’ and innovative flavors that enrich the everyday Malaysian experience.” Dr. Jeff Lim, CEO of Luckin Coffee Malaysia.
Luckin Coffee Malaysia has new launches and rewarding surprises in store. With a spirit of gratitude, it invites everyone to celebrate “One-derful Year, Perfected Together.” The brand encourages customers to keep blooming and enjoying great coffee in the year ahead.
The Luckin Coffee app is available for free download on the Apple App Store, Google Play, and Huawei AppGallery.
For more details on Luckin Coffee’s promotions, stay tuned to their social media channels on Facebook, Instagram, TikTok, and XiaoHongShu. You can also visit the Luckin Coffee app for the latest updates.
