The wait is over! Skechers, The Comfort Technology Company™, has officially welcomed your favourite idols, SEVENTEEN’s DK (@dk_is_dokyeom), SEUNGKWAN (@pledis_boos), and DINO (@feat.dino) as its newest Regional Brand Ambassadors.
This collaboration celebrates individuality, style, and movement. Each member highlights a different side of Skechers’ versatility:
- DK with his energetic optimism
- SEUNGKWAN with his warm and approachable charm
- DINO with his stylish, performance-ready edge
Together, they showcase how Skechers’ footwear and apparel complement a wide range of personalities, lifestyles, and fashion tastes.
The trio will star in upcoming brand campaigns across Asia-Pacific markets, including Malaysia, Singapore, Hong Kong, Macau, Thailand, and Vietnam.
With their trademark synergy and cheerful energy, DK, SEUNGKWAN, and DINO are set to bring fresh excitement into 2026, inspiring fans and consumers alike.
Your Idols Love Skechers
Let’s hear the words of love from our main vocalist, DK.
I love being active and bringing positive energy to everything I do—performing, sports, or spending time with CARATs. Skechers matches that spirit effortlessly with shoes that are comfortable, stylish, and ready for any activity. I hope our collaboration inspires everyone to move, play, and enjoy life to the fullest.
DK, SEVENTEEN’s Main Vocalist
Since a high note is impossible without him, SEUNGKWAN deserves to express his feelings now.
Fans have always been my biggest motivation, and I love sharing laughs and good moments with them. Joining Skechers feels natural because the brand itself is fun and full of energy—just like how I connect with people. I look forward to creating memorable moments with Skechers and bringing smiles to CARATs everywhere.
SEUNGKWAN, SEVENTEEN’s Main Vocalist
Attention, everyone! The maknae is talking right now.
Movement is a big part of who I am, on and off the stage. I’m always looking for shoes that can keep up with my energy while staying stylish, and Skechers delivers that perfectly. I can’t wait to share this energy with CARATs and show how we bring style, fun, and excitement to every moment.
DINO, SEVENTEEN’s maknae and the group’s Main Dancer
Obviously, we must hear a few heartfelt words from the amazing Zann Lee, Managing Director of Skechers Southeast Asia, too.
Bringing DK, SEUNGKWAN, and DINO into the family is an exciting moment for us. Their talent and genuine connection with fans align perfectly with the spirit of Skechers. This partnership strengthens our commitment to engaging new communities in meaningful ways and marks a strong start to 2026.
Zann Lee
Fit the Vibes, Fit the Styles
The ambassadors will be featured in campaigns across Skechers’ key collections, including:
- Hands Free Slip-ins®: GOwalk® Max Cushioning® Flex
- Street™ UNO Ryze
- GOrun Consistent Pro
- Hands Free Slip-ins®: Max Cushioning® Glide-Step®
- Hotshot
- Lifestyle and Performance Apparel
In Malaysia, the brand is available in 114 physical stores, as well as online at skechers.com.my, Shopee, and Lazada.