Shelby Swagger Goes Mobile: PUBG MOBILE x Peaky Blinders
PUBG MOBILE is about to get a whole lot grittier. One of the world’s most-played mobile games has officially teamed up with Peaky Blinders, striking a deal with Banijay Rights to bring the swagger, violence, and ambition of Birmingham’s most feared family straight into the battlegrounds.
From now until February 5, players can step into the shoes of the Shelbys themselves, complete with iconic skins, weapons, emotes, music, and even a Thomas Shelby voice pack that delivers cold commands with unmistakable authority.
Dress Like a Shelby, Fight Like One
This collaboration allows players to drop in as Thomas, Arthur, or John Shelby, fully equipped in brand-new character skins inspired by the hit series. PUBG MOBILE also arms players with themed gear, including the Foggy City Thompson SMG, the signature Razor Newsboy Hat, and the rugged Locked & Loaded Backpack—because Shelby style is as important as firepower.
Swagger, From Emotes to Engines
Victory hits harder when you celebrate it Shelby-style. New emotes like Thumbs Up Approval and Menacing Stride let players toast their wins and walk the battlefield with quiet menace.
The Thomas Shelby Voice Pack brings the Peaky Blinders’ leader directly into the match, while the Misty Soul UAZ, Peaky Blinders Parachute, and exclusive Home Wall Decoration complete the full Shelby transformation—on the ground, in the air, and at home base.
The Shelby Trials: A Story You Control
Beyond cosmetics, PUBG MOBILE introduces The Shelby Trials, a story-driven in-game event that pulls players deep into the Peaky Blinders universe.
This original side story unfolds across four scenarios inspired by iconic moments from the series, exploring the rise, risks, and ruthlessness of the Shelby family.
Players must make key narrative choices; outthink their enemies or overpower them and those decisions shape how each chapter plays out. Complete the trials to unlock exclusive rewards, including themed voice packs and collectibles.
Along the way, players can also hear the legendary opening track, “Red Right Hand” by Nick Cave and the Bad Seeds, setting the tone for every tense moment.
Built With Authenticity at Its Core
“This collaboration brings the world of Peaky Blinders to PUBG MOBILE in a truly immersive and authentic way,” says Mark Woollard, SVP Gaming at Banijay Rights.
“The attention to detail in capturing the Shelby family’s look, attitude, and intensity is exceptional. We’re excited for players to experience the drama and ambition that make Peaky Blinders so iconic.”
A Global Phenomenon
Created and written by Steven Knight, Peaky Blinders has won multiple awards and sold in more than 190 countries, with global audiences watching on Netflix. The franchise continues to expand, with two new series recently announced for BBC iPlayer, BBC One, and Netflix worldwide.
The PUBG MOBILE x Peaky Blinders collaboration runs from January 9 to February 5, 2026. Download and play the game for free on the App Store and Google Play Store to experience the new content.