Flowers fade, chocolates get eaten, and dinner reservations are fleeting.
This Valentine’s Day, The LEGO Group is flipping the script on romance. Instead of ephemeral gestures, it’s embracing something built to last, brick by colorful brick.
Welcome to the “Keep It Fresh” campaign, where connection is crafted, not just given. Here, love blooms in the most playful way imaginable.
Stepping away from tired traditions, LEGO is transforming Valentine’s Day into a hands-on celebration of quality time and shared creativity.
It’s not about how you should spend the day, but how you can build a memory that’s uniquely yours.
Here are two sentences:
As Nina Patricia Da Costa, General Manager of Singapore, Malaysia and APAC Travel Retail for LEGO, puts it, the most memorable expressions of love are the ones that feel uniquely yours.
“These are the gestures that truly stay with us,” she says.
The Bloom Bar: Your Pop-Up Urban Oasis
Picture this: a secret garden, not in some distant countryside, but right in the heart of Kuala Lumpur’s bustling Starthill KL.
From February 10-15, the Entrance Foyer morphs into The Bloom Bar, an immersive sanctuary where affection meets imagination.
This isn’t just a display; it’s an experience.
Couples and friends are invited to dive into Make & Take workshops. Following a chic ‘menu,’ they can build their own LEGO roses in classic red, romantic pink, or elegant black.
Designed for adults, it’s a sophisticated, playful twist on a date night.
But the magic doesn’t stop with your keepsake rose. Visitors become part of a growing art installation, adding their own brick-built tulip to a sprawling, collaborative tulip field, a vibrant testament to collective joy.
And for the ultimate photo-op? An elegant Mercedes-Benz A250, stunningly adorned with blooms from the LEGO Botanicals collection, sits as a centerpiece celebrating timeless elegance reimagined.
Can’t make it to Starthill? Elmina Lakeside Mall hosts The Bloom Bar from February 6-8, complete with Lazada’s Click & Collect for a seamless online-to-offline shopping experience.
The Roving Bloom Squad & Blooms That Never Wilt
In the lead-up to the big day, keep your eyes peeled for the roving Bloom Squad.
From February 7-14, they’ll be spreading spontaneous joy at hotspots like:
- Pavilion KL
- Sunway Pyramid
- KLCC
- Mid Valley
Spot them and you’ll receive a fresh rose paired with a voucher for something more permanent: a stalk of LEGO Botanicals Roses with any purchase of the collection.
Speaking of the collection, LEGO Botanicals is the star of the season, offering a fresh portfolio of sets that bring lasting beauty into any space. It’s a whole new language of love:
- Say “perfect love” with the vibrant 11501 Tulips Bouquet.
- Gift peace and devotion with the elegant 11504 Peace Lily.
- Celebrate loyal love with the cheerful 11508 Daisies.
- Make a bold statement with the 31214 LOVE art set.
- Or stick with timeless romance using the classic 10328 Bouquet of Roses.
Exclusive Kits & Must-Have Promos
For the ultimate LEGO Valentine’s, dive into the exclusive promotions.
Spend RM520 or more on LEGO Botanicals via LEGO Official Stores on Lazada or Shopee and score the Bloom Together Kit.
This isn’t just an add-on; it’s a companion for connection, featuring a display stand, a “Love Wheel” activity for two, a “Love Puzzle,” and keepsake elements to level up your building date.
At the Elmina Lakeside Mall pop-up, the kit is up for grabs with a minimum spend of RM400.
Meanwhile, the first 50 customers at Starthill KL on February 13 & 14 can redeem a stunning Limited Edition Botanical Rose Vase (with 6 crafted roses) with a RM389 spend.
Additional treats like the 40759 Valentine’s Day Box are also up for grabs at LEGO Certified Stores.
So, this year, skip the ordinary. Build an experience, a memory, and a symbol of love that stands the test of time, because the best things in life, and love, are built together.
Visit LEGO Malaysia, LEGO Malaysia Facebook, and LEGO Lazada Malaysia for more information, as well as the latest offerings and promotions.
Shop for LEGO sets at all LEGO Certified Stores.