Flowers are lovely. But they fade.
Memories? Those stick.
This Valentine’s Day, The LEGO Group is inviting couples, friends and families to celebrate love a little differently with “Keep It Fresh”, a campaign centred around the LEGO® Botanicals collection where brick-building becomes a shared moment, not just a gift.
From immersive pop-ups to surprise street activations around Kuala Lumpur, the campaign reimagines Valentine’s Day as something built together, brick by brick.
“We want to offer a refreshingly different way to celebrate Valentine’s Day,” said Nina Patricia Da Costa, General Manager of Singapore, Malaysia and APAC Travel Retail at The LEGO Group. “It’s about spending quality time building something meaningful together, rather than following the usual script.”
From 10 to 15 February, the Entrance Foyer at The Starhill KL will transform into The Bloom Bar an interactive LEGO Botanicals space designed like a secret garden in the middle of the city.
Visitors can take part in Make & Take workshops, building LEGO roses using a curated ‘menu’ choosing between black, red or pink blooms. There’s also a collaborative tulip field, where every guest adds a brick-built tulip to a growing community artwork celebrating shared creativity.
From 7 to 14 February, the roaming Bloom Squad will surprise shoppers across KL from Pavilion KL and KLCC to One Utama and Mid Valley.
Spot them, and you might just receive a real rose plus a voucher to redeem a LEGO Botanicals Rose with any purchase at participating LEGO Certified Stores. Because why stop at flowers that last a week?
Exclusive Valentine’s Rewards
Spend RM520 and above on LEGO Botanicals via LEGO Official Stores on Lazada or Shopee and receive the exclusive Bloom Together Kit, featuring a display stand, interactive couple activities and keepsakes designed to turn building into bonding. At Elmina Lakeside Mall, the kit is available with a minimum spend of RM400.
Meanwhile, the first 50 visitors daily at The Starhill KL on 13 and 14 February can redeem a Limited Edition Botanical Rose Vase with a minimum spend of RM389 while stocks last.