Fashion & Beauty

New Balance Expands Running Portfolio with the Launch of the Ellipse

New Balance is excited to unveil the Ellipse, the brand’s newest evolution in running.

Runners use the Ellipse to lose track of time, whether they are just starting their running journey or are veterans logging easy recovery miles.

The Ellipse features the unparalleled comfort of Fresh Foam X cushioning reimagined with a bouncy underfoot feeling to make daily runs more enjoyable.

New Balance will launch the Ellipse on March 5, 2026, at its retail stores and on www.newbalance.com.my for a suggested retail price of RM699.

Runners can also try the shoes at the New Balance Run Hub in Suria KLCC starting on the launch day.

In a world where technology has turned running into a constantly connected scorecard of metrics, the Ellipse restores the beauty of being lost in the run.

It empowers athletes to embrace freedom, mindfulness, and creativity. By losing track of time, runners can rediscover running as a deeply personal experience.

“The Ellipse celebrates all who run, whether logging their first miles or recovering after race day by delivering an elevated cushioned experience and a rockered profile that helps keep things easy on the body.” Says Kevin FitzPatrick, Global Vice President of Running at New Balance.

“It’s designed to motivate runners of all types to get out there and enjoy their run.”

The trusted Fresh Foam X midsole provides cushioning for runners. It also maintains the shoe’s lightweight feel, ensuring a comfortable run every day.

The Ellipse takes comfort to another level with a breathable engineered mesh upper, a cushioned tongue and stretch laces.

Gold Medalist sprinter Gabby Thomas and middle-distance champion Parker Valby have embraced the Ellipse as their new favorite running shoe.

American rapper and chef Action Bronson, reigning MVP Josh Allen, and five-time All-Star Francisco Lindor have also joined in.

New Balance athletes across sport and culture are celebrating the Ellipse for its performance and style.

  • Last: PLR-8
  • Weight: Men’s 9.5D (9.6oz/274g) and Women’s 7B (7.6ox/218g)
  • Drop: 8mm *due to variances created during the development and manufacturing all references to drop are approximate*
  • Total Stack Height: 37.8mm/29.9mm
Shahzlin Saffaa

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