Many Malaysians find the spirit of Raya in the familiar. It lives in the traditional patterns of a family songket passed down through generations.
The festive decorations that light up our homes truly capture this spirit. The games shared between the young and the elderly also reflect this spirit.
This year, Sunway Pyramid celebrates these enduring stories with Seindah Corak Aidilfitri.
From 27 February to 29 March, the LG2 Blue Concourse is reimagined into a space that celebrates the artistry of traditional Malaysian textiles.
Inspired by the intricate weaves of songket, tenun, batik, and tekat, the setup gives these heritage patterns a new life, making our cultural roots feel both timeless and accessible to a new generation.
Anchoring this experience is a specially curated display of original Malay songket and traditional textiles dating back to the 1920s. The collection was thoughtfully assembled by renowned collector Mohammad Khairulanwar Rahmat.
These treasured pieces allow visitors to step back in time and glimpse Malaysia’s textile legacy. They honour the generations of artistry preserved within each intricate weave.
This showcase bridges heritage and technology through a collaboration between Sunway Pyramid and Sunway University.
Visitors can add a layer of interactivity by using their smartphones to scan QR codes throughout the concourse. This activates an Augmented Reality (AR) experience that reveals the stories, techniques, and symbolism behind each textile motif.
To spark a touch of nostalgia, the concourse also invites visitors to rediscover the simple joys of traditional games such as congkak and batu Seremban, alongside festive photo spot at the water fountain.
“This Raya, we warmly invite our shoppers to be part of a celebration where heritage is woven seamlessly into every moment. From festive retail experiences and nostalgic traditional games to meaningful acts of giving and immersive cultural showcases, Seindah Corak Aidilfitri brings together the many facets of the season under one roof,” says Jason Chin, Senior General Manager of Sunway Malls Selangor.
Jason adds that the concept gives Malaysians a chance to experience Raya in a way that feels timeless. It also brings a refreshingly contemporary touch to the celebration.
At the same time, international visitors arriving for Visit Malaysia Year can explore Malaysia’s rich textile artistry. This offers them a deeper understanding of the country’s cultural heritage.
They can explore the cultural heritage embedded in each piece. Visitors also have the opportunity to take home handcrafted items that carry the spirit of the season.
Beyond the concourse, Raya shopping continues to be an essential part of the season. Sunway Pyramid serves as a one-stop destination for all festive preparations.
From sourcing festive attire to preparing for open-house gatherings, shoppers can find everything they need under one roof.
Complementing this experience is the Raya Market by Sukaseni at LG1 Foyer, Oasis; offering a curated selection of Raya essentials and handcrafted local finds that further elevate the shopping experience.
Other than that, this festive season is also a time of compassion and community. The SURI Handmade Raya pouch in the campaign’s redemption programme, is handcrafted in collaboration with SURI Lifestyle, a Malaysian social enterprise dedicated to empowering single and underprivileged mothers through sewing and livelihood opportunities.
Thirty mothers from Klang and Langkawi handcrafted these Raya pouches, preserving traditional skills in the process. The project also allowed them to earn additional income.
Shoppers can redeem these thoughtfully crafted SURI Handmade Raya pouches through the Spend & Redeem programme.
They can also enjoy other Raya rewards available throughout the campaign. This initiative creates a meaningful impact that extends beyond the festive season.
Visit Sunway Pyramid’s website at www.sunwaypyramid.com/seindah-corak-aidilfitri or social media (@sunway_pyramid), for more information about the mall’s Hari Raya celebrations, exclusive deals, activities and more!