Fashion & Beauty

RIMOWA Welcomes Orange and Magenta, Two New Vivid Hues to Its Essential & Groove Ranges

Cologne, April 22, 2026: Rooted in expressive design movements and a bold approach to colour, RIMOWA is pleased to introduce Orange and Magenta to its Essential and Groove ranges – two distinctive seasonal shades that celebrate individuality, creative expression, and the joy colour brings to everyday life.

Inspired by cohesive chromatic narratives, this energetic duo nods to a period of unconventional aesthetics and bold self-expression.

Drawing on the optimistic spirit of Pop design, Orange radiates a vibrant, energetic glow, capturing the exhilaration of new experiences, while Magenta, a deep and luminous fuchsia, captures a sense of curiosity and playful sophistication.

Together, the two hues create a dynamic dialogue that is eclectic, energetic and unmistakably expressive.

In the accompanying campaign, renowned Spanish actress Rossy de Palma embodies this spirit, extravagantly moving through a vibrantly decorated home filled with carefully curated objects – including RIMOWA Orange and Magenta cases and bags.

 

Crafted from premium polycarbonate, the RIMOWA Essential range is expertly colour- matched for a seamless, monochromatic appearance. The Maison’s heritage craftsmanship combined with cutting-edge technology, is evident throughout the suitcase’s design.

This includes RIMOWA’s stage-free telescopic handle, Multiwheel system, TSA-approved locks, and a complimentary leather address tag. Once opened, the Essential range features a dual organisation interior.

One side is equipped with a fully zipped compartment to contain all belongings, while the other includes RIMOWA’s signature Flex Divider, a compression system allowing travellers to pack more whilst remaining organized. As with all RIMOWA suitcases, the Essential collection is backed by the German Maison’s lifetime guarantee.

The expert colour-matching extends beyond the suitcase. The RIMOWA Groove Cross-Body Bag Small in Orange, made in Italy from soft, smooth calf leather, complements the suitcases with effortless elegance. Its removable and adjustable strap, as well as its Classic suitcase- inspired handle allow versatile wear as a cross-body, shoulder bag, or handbag, making it a perfect companion for modern travel.

Coinciding with this launch, the Groove collection expands with additional colourways. The Groove Cross-Body Bag range introduces serene Chalk and warm Cognac hues, while a refreshed RIMOWA Groove Shopping Bag design, will now also be offered in a rich Burgundy.

A full suite of travel accessories has also been reimagined in vibrant Orange, including the RIMOWA Trifold Toiletry Pouch and RIMOWA Packing Cubes, creating a coordinated and thoughtful travel ensemble.

Starting April 23, 2026, the RIMOWA Essential Cabin in Orange or Magenta (RRP MYR4,300), the RIMOWA Essential Check-in M in Orange (RRP MYR5,000), the RIMOWA Essential Check-In L in Magenta (RRP MYR5,400), the RIMOWA Essential Trunk Plus in Orange or Magenta (RRP MYR6,850), the RIMOWA Groove Shopping Bag in Burgundy (RRP MYR9,800), the RIMOWA Groove Cross-Body Bag Large in Cognac (RRP MYR8,050), the RIMOWA Groove Cross-Body Bag Small in Orange or Chalk or Cognac (RRP MYR5,450), the RIMOWA Trifold Toiletry Pouch in Orange (RRP MYR1,200), and the RIMOWA Packing Cube Small, Medium and Large in Orange (RRP MYR500 – MYR550 – MYR600) will also be available at RIMOWA stores worldwide and online at RIMOWA.com.

Ezzatie Najwa

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