Fashion & Beauty

RIMOWA Brings New Seasonal Hues Across Essential And Groove Collections

RIMOWA introduces two new seasonal hues, Umber and Ultramarine, to its Essential and Groove collections.

Inspired by the relationship between colour and material, the complementary shades draw from a rich history in art. Umber is an earthy natural pigment, while Ultramarine is a precious blue historically derived from lapis lazuli.

Together, the two hues celebrate the transformative power and alchemic beauty of colour.

Joe Alwyn Stars In RIMOWA’s New Campaign

To accompany the launch, RIMOWA has enlisted renowned English actor Joe Alwyn for its latest campaign.

The campaign follows a young artist as he moves into a new studio and transforms the unfamiliar space into a world of his own.

Using the same pigments that have filled artists’ palettes for centuries, the artist incorporates rich blue and brown tones into his daily life. As the days pass, the colours become a source of inspiration for his creative process.

Inspired By The Beauty Of Natural Colour

RIMOWA’s new seasonal hues pay tribute to the enduring presence of earth pigments in art.

Umber, a luminous shade of brown, takes its name from the natural pigment often used as a first layer in painting. Derived from the Latin word umbra, meaning shadow, the shade brings a warm tone to the collections.

Meanwhile, Ultramarine draws inspiration from the vibrant blue that has been revered by artists since the Renaissance.

Deep, mesmerising and velvety, the shade pays homage to the alchemy behind its origins.

Together, Umber and Ultramarine create a dialogue between earth and imagination.

The Essential Collection Gets A Monochromatic Update

Crafted from polycarbonate, the RIMOWA Essential range features expertly colour-matched details for a seamless monochromatic appearance.

The colour treatment extends from the handle and zipper to the logo badge and wheel housing.

The collection combines RIMOWA’s heritage craftsmanship with modern technology. Key features include the Maison’s stage-free telescopic handle, Multiwheel system and TSA-approved locks.

Each suitcase also comes with a complimentary leather address tag.

Inside, the Essential range features a dual-organisation interior. This includes a fully zipped compartment and large mesh pocket on one side, alongside RIMOWA’s adjustable Flex Divider on the other.

The compression system allows travellers to pack more while keeping their belongings organised.

For long-term travel, the RIMOWA Essential Umber & Ultramarine suitcase collection is backed by the Maison’s lifetime guarantee.

Umber And Ultramarine Extend To The Groove Collection

The two new hues also make their way into RIMOWA’s Groove range through a selection of versatile pieces.

The Groove Cross-Body Bag Small and Groove Zipped Pouch are available in Umber, offering stylish and adaptable options for carrying everyday essentials.

The new Groove Mini Shopping Bag is available in both Umber and Ultramarine.

A compact take on the original silhouette, the bag is designed for everyday mobility without compromising elegance.

Crafted in Italy from smooth, resistant calfskin, it is finished with shiny palladium hardware and a magnetic closure.

The bag can be carried by hand, worn across the body or styled over the shoulder using its removable and adjustable strap.

Available Worldwide From 8 October

Starting 8 October 2026, selected RIMOWA Essential and Groove pieces in Umber and Ultramarine will be available worldwide.

The collection will be sold at RIMOWA stores, retail locations, franchises and online at RIMOWA.com.

The available pieces and recommended retail prices include:

  • RIMOWA Essential Cabin — Umber or Ultramarine, €770
  • RIMOWA Essential Check-In M — Ultramarine, €880
  • RIMOWA Essential Check-In L — Umber, €960
  • RIMOWA Essential Trunk Plus — Umber or Ultramarine, €1,200
  • RIMOWA Groove Mini Shopping Bag — Umber or Ultramarine, €1,300
  • RIMOWA Groove Cross-Body Bag Small — Umber, €950
  • RIMOWA Groove Zipped Pouch — Umber, €420
  • RIMOWA Trifold Toiletry Pouch — Ultramarine, €220
  • RIMOWA Packing Cube Small — Ultramarine, €100
  • RIMOWA Packing Cube Medium — Ultramarine, €110
  • RIMOWA Packing Cube Large — Ultramarine, €120

With Umber and Ultramarine, RIMOWA brings together craftsmanship, colour and artistic heritage in a collection designed to accompany travellers wherever they go.

ilyalya

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