Skechers, The Comfort Technology Company™and a global leader in lifestyle and performance footwear and apparel, has renewed its partnership with Nattawin Wattanagitiphat, better known as Apo (@apo555), for a third consecutive year.
In this exciting milestone, Apo steps into an expanded role as Skechers’ new Asia-Pacific Brand Ambassador – making him the first Skechers ambassador to progress from a domestic role to a broader Asia-Pacific position.
Apo has rapidly emerged as one of Asia’s most compelling multi-hyphenate talents.
The Thai actor and model first gained global attention with his breakout role as a charismatic bartender-turned-bodyguard in a hit 2022 Thai series, and more recently with his starring role in a 2025 Thai romantic historical drama.
Today, he commands a passionate and highly engaged fanbase across the region.
Beyond his on-screen work, Apo has established himself as a prominent figure in the global lifestyle and fashion landscape, reflected in his modern, confident, and authentic personal style.
He has earned recognition from leading international platforms, including being named to the Business of Fashion 500 in 2023 – placing him among the most influential figures shaping the industry, with a growing list of accolades to his name.
His reach extends to Malaysia as well, where he has built visibility through editorial features, interviews, and a series of high-profile engagements.
He further connected with audiences during his recent visit to Kuala Lumpur last year, drawing strong engagement and turnout – reinforcing his growing influence as a regional style figure and a recognisable presence among Malaysian audiences and media.
This cross-industry influence has been instrumental in his journey with Skechers. Over the past two years as Skechers Thailand Brand Ambassador, Apo has demonstrated his ability to embody and communicate the brand’s DNA with clarity and impact – championing confidence, individuality, and a passion for living life to the fullest.
In 2025, this partnership further evolved with an apparel launch in Thailand for the Skechers x Apo555 collaboration (#SkechersxApo555), marking a deeper creative alignment between the brand and talent.
This has also played a key role in strengthening Skechers’ appeal among younger consumers, aligning seamlessly with its focus on blending Comfort Technology with trend-driven design.
A newly releasedcampaign videofurther brings this to life, featuring Apo in a refined Skechers dress shoe silhouette paired with a contemporary ensemble.
In his new role, Apo will front key marketing campaigns and brand communications across six key markets in Asia-Pacific: Malaysia, Singapore, Thailand, Vietnam, Hong Kong, and Macau.
With his distinctive style and global outlook, he represents a new generation that naturally embodies the spirit of the brand.
