KUALA LUMPUR, 7 May 2026 — This Grey Days, New Balance invites you into the Grey Neighbourhood, a four‑day pop‑up experience happening at The Paper, APW Bangsar from 14 – 17 May 2026.
Held annually, Grey Days pays tribute to the colour that has long been central to New Balance’s legacy. Part of New Balance’s annual Grey Days celebration, the Grey Neighbourhood brings together runners, creatives, sneaker enthusiasts, and city dwellers through a series of immersive, hands-on experiences.
At the heart of the pop‑up is a special collaboration with Jefr Studio, featuring an exclusive Grey Days bandana series designed in two distinct iterations inspired by movement, individuality and community.
Explore the latest Grey Days collection and take part in interactive experiences:
- The Grey Loop – a one‑shot walkthrough of the Grey Days story
- Your Grey Moment – create a personalised keepsake
- The Grey Canvas – leave your mark on a shared graffiti wall
Complete all three experiences to redeem a treat at the Grey Diner, and share your experience on social media to stand a chance to win a pair of Grey shoes.*
Experiences available at the Grey Neighbourhood | |
Pop Up Information | Details |
| Opening Hours | 14 – 15 May (Thu & Fri): 11am – 10pm 16 – 17 May, (Sat & Sun): 10am – 10pm |
| GWP Offers | Grey Days Bandana* Receive an exclusive Grey Days bandana by Jefr Studio with a minimum spend of RM499, including at least one (1) Grey Days Apparel item. Available at the Grey pop-up, online and all NB stores. Limited‑Edition Grey Days Ceramic Cup* Receive a limited‑edition Grey Days ceramic cup with a minimum spend of RM699, including at least one (1) Grey Days item (Footwear or Apparel). Available at the Grey pop-up and selected NB stores. |
*Launching in New Balance stores and online at newbalance.com.my from 13th May onwards. While stocks last. Terms & conditions apply.
Explore the Grey Days collection at newbalance.com.my.
For more details on the event, follow us on Facebook @NewBalanceMalaysia.
If you’re sharing your experience, tag us on Instagram @newbalance and use #NewBalanceMY and #GreyDays2026.
