Kuala Lumpur, 6 March 2026 – Rosé takes over the block once again, settling into a new kind of everyday with PUMA’s archival, performance-inspired H-Street.
In part two of the campaign, the H-Street becomes an icon in the neighbourhood, where quiet streets, trimmed hedges, and familiar routines take on a slightly surreal tone. Freshly unboxed, the sneaker becomes part of Rosé’s world. It’s everyday life, and slightly surreal, but it’s still Rosé’s world.
Rooted in speed and reimagined for the street, the H-Street draws from PUMA’s early-2000s running spikes, carrying forward a legacy of lightweight construction and race-ready design. Originally inspired by an archival running spike, the H-Street finds its origins in PUMA’s late 90s Harambee silhouette, a lightweight racing model named after the Swahili expression for “pull together. The silhouette’s low-profile shape and breathable mesh upper stay true to its track origins, while subtle updates position it firmly in a modern context.
This latest release arrives in an “Ivory” colourway with metallic accents, balancing understated tones with flashes of shine. The streamlined form, T-shaped toe box, and sprint-inspired proportions remain intact, reinforcing the shoe’s identity as a track icon adapted for everyday wear.
First introduced as a lifestyle model in 2003, the H-Street continues its evolution for a new generation. With Rosé at the centre, the silhouette finds fresh relevance, fusing performance heritage with contemporary style and culture.
The PUMA H-Street is available starting May 7, 2026, priced at RM399 at PUMA flagship stores, Solewhat, JD Sports, and online at PUMA.com.
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