KUALA LUMPUR, 2 JULY 2026 – This football season, Applecrumby is inviting families to celebrate every little milestone with the launch of its Applecrumby Friends Football Fever Collection, a limited-edition series featuring three lovable Applecrumby Friends characters: Striker Roger, Goalie Drako and Referee Barry.
Available exclusively at the TCE Baby Expo, Mid Valley from 2 to 5 July, the limited-edition Football Fever Collection features exclusive plush toys and drinking bottles inspired by the spirit of teamwork, perseverance and the joy of celebrating every little achievement.
“Babies don’t pause for football season. Neither do parents. The Football Fever Collection started as a way to bring some of that energy into everyday moments with your little one. The Everyday Made Easier campaign is the other half, through PETRONAS Gift Cards and smart home appliances — practical things that give busy parents a little of their time back,” said Sean and Jesmine Tan, Founders of Applecrumby.
“Everyday Made Easier” Spend & Win Campaign
Running from now to 31 August 2026, Applecrumby launched its “Everyday Made Easier” Spend & Win Campaign. Shoppers who spend RM50 and above on Applecrumby products in a single receipt can participate in the nationwide contest by submitting their entries via the campaign link to win over RM16,990 worth of prizes.
A total of 24 winners nationwide will walk away with exciting prizes:
- Grand Prize: Dyson V16 Piston Animal Cordless Vacuum (2 winners)
- Second Prize: Dyson Supersonic NuralTM Hair Dryer (2 winners)
- Third Prize: RM200 PETRONAS Gift Cards (20 winners)