Malaysians, get ready to try the Japanese donut that has been winning hearts in Japan.
I’m donut? is making its Southeast Asian debut in Kuala Lumpur, opening its first-ever store in the region at The Exchange TRX on 12 September 2026.
What makes I’m donut? different? Its signature nama donuts crisp on the outside, incredibly soft and airy on the inside, with a melt-in-your-mouth texture that has made the brand a favourite among Japanese food lovers.
The secret lies in its original brioche dough blended with pumpkin, creating that uniquely soft and delicate texture.
Some of the must-try flavours include:
• I’m donut? Original – the classic that captures the brand’s playful spirit
• Nama French Cruller – airy and finished with sugar icing
• Pistachio Cream – filled with rich pistachio paste and fresh cream
• Cacao – topped with cacao nibs for an indulgent finish
• Custard – generously filled with homemade custard
And yes, the name says it all, “I’m donut?” because after one bite, you might start wondering if it’s really a donut.
📍 I’m donut? Malaysia
GS.05.0, The Exchange TRX
📅 12 September 2026
⏰ 10AM – 10PM
So, donut lovers are you ready to find out what makes Japan’s beloved nama donuts so special?
Follow I’m donut? Malaysia on Instagram for the latest updates.