There’s a particular kind of comfort that only a good bowl of kari can bring, with its rich aroma filling the kitchen before the first spoonful. Mi Sedaap brings this familiar comfort to life through Ori Ori Kari, pairing its bold, satisfying flavours with the vibrant personality of Malaysian singer Vanessa Reynauld.
Since its launch, Ori Ori Kari has carved out its own identity within the Mi Sedaap range. Developed for curry lovers, it delivers a more satisfying kari experience with a richer aroma, spicier kick, extra tofu and springy noodles. Every bowl opens with the inviting aroma of curry, followed by a spicier kick that makes each mouthful more satisfying. Extra tofu pieces soak up the rich broth, while Mi Sedaap’s signature springy noodles complete the experience with a satisfying bite.
It’s a combination that has struck a chord with Malaysians. In a 2025 consumer survey involving 200 testers, two in three respondents agreed that Ori Ori Kari was their new preferred kari bringing to life Mi Sedaap’s campaign message, “Kari that H1TS Bolder & Better.”
“There’s nothing quite like a good bowl of kari to bring people together, and that’s the spirit we wanted Ori Ori Kari to carry. With a richer aroma, spicier kick, extra tofu and springy noodles, we want to offer Malaysians a more satisfying kari experience,” said Ng Hock Guan, Country Manager of Gentle Supreme.
“Vanessa embodies that same bold, feel-good energy, and we’re thrilled to have her join us as we bring Ori Ori Kari to even more Malaysians. Together, we hope to inspire more people to discover and enjoy Kari that H1TS Bolder & Better.”
Mi Sedaap Ori Ori Kari Ambassador Vanessa Reynauld shared: “The moment I tried Ori Ori Kari, the aroma alone had me hooked. It’s rich, comforting and has just the right kick that Malaysians love. I also can’t wait to share Vanessa’s Secret Kari, my very own way of enjoying Ori Ori Kari.”
Vanessa’s Secret Kari brings her personal twist to Ori Ori Kari, featuring prawns, shredded chicken and boiled egg, topped with leaf celery, and chives, with a squeeze of calamansi lime i to finish. Created exclusively for the media event, the special bowl gives guests a taste of Vanessa’s own way of enjoying Ori Ori Kari.
At the private launch event, guests had the opportunity to experience Ori Ori Kari through a series of interactive activities, including Vanessa’s Secret Kari and the Build Your Own Kari Experience, where they can create their own personalised bowl. The afternoon also featured a live performance by Vanessa, bringing together good food, great company and a shared love for a satisfying bowl of kari.
Ori Ori Kari is available nationwide in a bundle and cup format at selected retailers including Lotus’s, AEON, 7-Eleven and Watsons, ready whenever the craving for a satisfying bowl of kari strikes.
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