Race week is about to get a lot more exciting as PUMA Malaysia brings the energy of motorsport off the track and into the heart of Kuala Lumpur.
As part of its We Own the Week campaign, PUMA is taking over Pavilion Kuala Lumpur with House of Speed, a motorsport-inspired experience running from 29 September to 4 October.
The activation comes during the week Malaysia hosts the Bahrain Grand Prix, giving Formula 1 fans, car enthusiasts and anyone looking for a little adrenaline rush a chance to experience the world of racing up close.
Put Your Racing Skills To The Test
At House of Speed, visitors can take on a series of interactive challenges designed to test their speed, skills and reaction time.
One of the main attractions is a racing simulator, where visitors can get behind the wheel and experience what it feels like to take on the track.
Those who complete the challenges can also walk away with exclusive PUMA merchandise.*
The experience doesn’t stop there. Visitors can check out PUMA’s latest motorsport and performance collections, including officially licensed merchandise from Scuderia Ferrari HP and McLaren Mastercard F1 Team.
For those planning to shop, customers who spend RM400 and above will also receive an exclusive gift with purchase.**
Whether you’re a die-hard F1 fan, a car enthusiast or simply curious to see what race week is all about, House of Speed offers a chance to experience the excitement beyond the screen.
House of Speed
📍 Pavilion Kuala Lumpur
📅 29 September – 4 October 2026
🏎️ Racing simulator & interactive challenges
👟 PUMA motorsport and performance collections
🎁 Exclusive merchandise and gifts with purchase*
The countdown to race week is officially on. If you’re heading to Pavilion KL, you might want to put House of Speed on your list.
For more updates, follow PUMA Malaysia on Instagram, TikTok and Facebook.