The Curve is celebrating Deepavali with its 2026 campaign, “The Golden Legacy,” honouring traditions and connections shared across generations.
Running until 15 November 2026, the campaign features festive decorations, interactive activities and community initiatives. It invites visitors to celebrate Indian heritage while creating new memories with their loved ones.
At the heart of the celebration is a grand golden diya, symbolising light, blessings and traditions passed down through generations. The festive installation also features an elephant centrepiece representing wisdom, strength and prosperity.
Visitors can explore colourful kolam displays, hanging garlands and traditional Deepavali lanterns throughout the mall. Several photo corners are also available, featuring festive decorations, traditional furniture and heritage-inspired displays.
Ms Elaine Liew, General Manager of the Curve, said the campaign aims to bring cultural traditions closer to the community. She hopes the activities will encourage families to connect, learn and celebrate together.
Keeping Deepavali Traditions Alive
Beyond its festive decorations, the Curve offers several activities under The Golden Legacy campaign. One highlight is “Light the Legacy,” an interactive online game that allows families to create their own colourful kolam designs.
Visitors can also explore a Deepavali bazaar featuring traditional Indian treats. The celebrations include cultural performances, traditional Indian dances and family-friendly activities.
These activities include festive crafts, kolam and rangoli workshops, and diya lighting sessions. Together, they offer visitors opportunities to experience Indian heritage through its traditions, flavours and cultural practices.
Sharing the Festive Spirit Beyond the Mall
The Curve is also extending its celebrations to the wider community through a Deepavali corporate social responsibility (CSR) initiative.
In partnership with SKJT Ladang Edinburgh, the mall will distribute Deepavali Care Packs to 50 underprivileged students and their parents. Each pack contains essential household and festive items to help families prepare for the celebrations.
Enjoy Festive Rewards at the Curve
Shoppers can also enjoy exclusive Gift-with-Purchase (GWP) rewards from now until 15 November 2026.
The available rewards include:
- Spend RM100: Redeem an exclusive set of Deepavali packets.
- Spend RM300: Redeem an RM10 Curve voucher and a set of Deepavali packets.
- Spend RM500: Redeem a Dessini electric pot and a set of Deepavali packets.
This Deepavali, the Curve invites families to celebrate cherished traditions, share meaningful moments and embrace the spirit of giving. Through The Golden Legacy, the mall hopes to keep the Festival of Lights’ traditions shining for generations to come.
For more information about the campaign and upcoming events, visit the Curve’s official website or follow its updates on Facebook and Instagram.